Ogilvy One Archives - Campaign Middle East https://campaignme.com/tag/ogilvy-one/ Tue, 03 Mar 2026 10:49:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ogilvy One Archives - Campaign Middle East https://campaignme.com/tag/ogilvy-one/ 32 32 Gerety Awards reveals its 2026 Executive Jury for Dubai led by V4GOOD’s Vidya Manmohan https://campaignme.com/gerety-awards-reveals-its-2026-executive-jury-for-dubai-led-by-v4goods-vidya-manmohan/ Tue, 03 Mar 2026 07:15:47 +0000 https://campaignme.com/?p=117125 The Gerety Awards has revealed the full Global Executive Jury lineup as well as its 2026 Executive Jury lineup for Dubai, bringing together a collective of creative leaders who will define this year’s shortlist. Following the announcement of Jury Presidents and global judging locations, the awards now confirm the professionals who will sit across 15 […]

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]]> Ogilvy One and Progress partner to create AI-powered digital experiences https://campaignme.com/ogilvy-one-and-progress-partner-to-create-ai-powered-digital-experiences/ Thu, 20 Feb 2025 13:28:15 +0000 https://campaignme.com/?p=96603 At a partner event in Dubai, Ogilvy One and Progress shared exclusive insights on using AI to enhance customer engagement. Ogilvy One, known for its next-generation business, brand, and customer value services, teamed up with Progress, a leader in AI-powered digital experiences and infrastructure software, to shed light on how Gen AI technology can be […]

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]]> Ogilvy appoints Clare Lawson as Global President of Ogilvy One https://campaignme.com/ogilvy-appoints-clare-lawson-as-global-president-of-ogilvy-one/ Thu, 20 Feb 2025 07:40:53 +0000 https://campaignme.com/?p=96669 Ogilvy has appointed Clare Lawson as Global President of Ogilvy One, its customer engagement and experience unit. Lawson brings more than 20 years of experience in digital customer engagement to her new role. Most recently, she served as Global Chief Client Officer and Head of EMEA for Ogilvy One. A key architect of the agency’s […]

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]]> Creating valuable relationships by design https://campaignme.com/creating-valuable-relationships-by-design/ Tue, 30 Jul 2024 09:49:04 +0000 https://campaignme.com/?p=87827 “We’re using data to inform our messaging, deliver personalised communications, drive better results and achieve higher ROI.” Are you really? What makes a good strategy a good measure for improved ROI? The marketing landscape is evolving rapidly. Traditional strategies that inundate consumers with generic content are no longer effective. Attention is scarce, and brands compete […]

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]]> Top 10 (and a bit) movers and shakers in 2017 https://campaignme.com/top-10-bit-movers-shakers-2017/ Sun, 17 Dec 2017 11:20:18 +0000 https://campaignme.com/?p=13348 1. The surprising news began leaking out in December that Impact BBDO’s multi-award-winning executive creative director Fadi Yaish was to leave Impact BBDO. He has not yet said where he will be going, and it is unknown whether he will be directly replaced. Memac Ogilvy’s chief creative officer Paul Shearer is moving to Impact BBDO as […]

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]]> #Predictions2015: The year ahead for digital https://campaignme.com/predictions2015-year-ahead-digital/ Sun, 11 Jan 2015 10:32:13 +0000 https://campaignme.com/?p=6739 If data is the new oil, then creativity is the refinery, says Ogilvy One’s Nabil Moutran.  The one thing we tend to think and talk about is what’s next in this fast paced and ever changing industry of ours.  With so many different industries involved and leading the digital world, predictions can come from so many […]

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