Oct 2022 Archives - Campaign Middle East

Abu Dhabi Airports announces rebrand

Ishwari Khatu — Tue, 01 Nov 2022 06:00:07 +0000

Abu Dhabi Airports announced its refreshed brand architecture and visual identity, as the operator of Abu Dhabi’s five airports reaffirms its commitment to developing the aviation sector in the UAE’s capital. The refreshed brand architecture, unifying the visual identity of Abu Dhabi Airports and its subsidiaries, draws inspiration from Abu Dhabi’s visionary leadership, economic vision […]

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Viola Comms appoints Samer Khansa as integrated client services director

Ishwari Khatu — Mon, 31 Oct 2022 12:30:48 +0000

Viola Communications, a marketing and communications solutions provider in the MENA region, has appointed Samer Khansa as integrated client services director for its integrated client servicing division, operating out of Viola’s Abu Dhabi headquarters. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast […]

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ESG 2022: Here comes the sun – by Al Masaood

Ishwari Khatu — Mon, 31 Oct 2022 11:00:17 +0000

Governments across the region are accelerating development of electric vehicle (EV) technology, with the UAE aiming to become carbon neutral by 2050 and recently ranked eighth globally in terms of readiness for electric mobility. Al Masaood, being a national entity focused on both the industrial and automotive advancement of the country, decided to look into […]

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ESG 2022: Hail CSR – by Cicero & Bernay’s Ahmad Itani

Ishwari Khatu — Mon, 31 Oct 2022 09:00:53 +0000

By Ahmad Itani, founder and CEO, Cicero & Bernay Communication Consultancy The notion that businesses, individually and collectively, have a duty to make the world better has been more than merely understood; it’s now a priority. Being cognisant of nearby needs, no matter how small, has proven to be as important as headline-generating initiatives, especially […]

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E-commerce 2022: Aggre-culture – by Liquid’s Richard Nicoll

Ishwari Khatu — Mon, 31 Oct 2022 08:00:24 +0000

Shopping aggregation is now a significant part of future online commerce across the world. Aggregators, also known as third-party sellers, bridge consumers with brands and, increasingly, retailers. New aggregation models and platforms appear in almost every retail sector, from food to financial services. Do you want to be a part of the most anticipated and […]

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Amazon.sa hosts its the first seller summit

Ishwari Khatu — Mon, 31 Oct 2022 07:16:00 +0000

In line with its commitment to empowering local businesses to grow and succeed across the Kingdom of Saudi Arabia, Amazon.sa recently hosted its first in-person seller summit in Riyadh. The summit aimed to guide, educate, and recognise the local selling partners, including small and medium-sized businesses (SMBs), to best leverage Amazon’s capabilities, tools, services, and […]

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Anb and OMD boost social media performance with Omni Custom Audiences

Ishwari Khatu — Mon, 31 Oct 2022 06:00:03 +0000

For its World Cup credit card campaign, Anb, a bank in the Middle East, achieved breakthrough results in terms of awareness. It innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. According to Anb, the precise targeting approached delivered […]

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Elon Musk acquires Twitter and reaches out to advertisers

Ishwari Khatu — Fri, 28 Oct 2022 13:00:18 +0000

After months of legal drama, outrageous memes, and the will-he-won’t-he circus that puts the best rom-coms to shame, Elon Musk has finally closed the $44bn acquisition of Twitter. Briefing of the year? Join Campaign Breakfast Briefing: Out of Home as we take a deep dive into the most pressing topics in out-of-home advertising. From measurement […]

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Digital platforms take commerce back to its roots – by TikTok’s Elias Bassil

Ishwari Khatu — Fri, 28 Oct 2022 11:00:51 +0000

When you think back to its roots, you’ll find that commerce used to be an intimate and shared experience, where people traded, negotiated, and conversed. Briefing of the year? Join Campaign Breakfast Briefing: Out of Home as we take a deep dive into the most pressing topics in out-of-home advertising. From measurement and digitisation insights […]

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Why high inflation can be a positive for future agency and client relationships

Ishwari Khatu — Fri, 28 Oct 2022 09:00:03 +0000

While we all wish to see a peaceful end to the Ukraine/Russia conflict and move on from the remaining difficulties associated with the pandemic, the reality is we have some way to go. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: […]

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