NYX Archives - Campaign Middle East https://campaignme.com/tag/nyx/ Tue, 01 Jul 2025 06:19:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png NYX Archives - Campaign Middle East https://campaignme.com/tag/nyx/ 32 32 How NYX, Safa Siddiqui & Hypermedia turned a fan comment into a citywide campaign https://campaignme.com/how-nyx-safa-siddiqui-hypermedia-turned-a-fan-comment-into-a-citywide-campaign/ Tue, 24 Jun 2025 12:53:24 +0000 https://campaignme.com/?p=104309 It started with a fan’s comment and ended with Safa Siddiqui’s face wrapped across an entire city. NYX Professional Makeup didn’t just launch their Face Glue Primer, and Hypermedia didn’t just run a campaign. Together, they branded Dubai. From the beating heart of Sheikh Zayed Road to the can’t-miss areas of Dubai’s iconic neighborhoods, NYX […]

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]]> TikTok shares its most creative brand campaigns of 2020 https://campaignme.com/tiktok-shares-its-most-creative-brand-campaigns-of-2020/ Thu, 24 Dec 2020 07:00:03 +0000 https://campaignme.com/?p=31259 By Omar Oakes. If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman has begun announcing “We’re now on TikTok!” [as well as Facebook, Twitter, Instagram etc] each Saturday, with an embarrassed look to the camera as if to admit she has no idea what TikTok is. Such is the […]

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