Nov 2022 Archives - Campaign Middle East

Marketing Game Changers 2022: E&‘s Noreen Nasralla

Ishwari Khatu — Mon, 19 Dec 2022 11:00:47 +0000

Group SVP brand & communications, e& Additional positions Active member of e&’s sustainability committee Years in current position: 1 Years with company: 1 Size of department: 300+ Previous jobs • Marketing and media advisor, Abu Dhabi Department of Municipalities and Transport • Director of marketing and comms, Modon Properties • Regional GM, marketing and activations […]

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Marketing Game Changers 2022: Abu Dhabi Airports‘ Huda Al Shamsi

Ishwari Khatu — Thu, 08 Dec 2022 08:00:07 +0000

Vice-president of marketing, brand and communications, Abu Dhabi Airports Additional positions: Member of the advisory committee at Al Forsan International Sports Resort Years in current position: 4 Years with company: 4 Size of department: 24 Previous jobs • Director of marketing at KBBO Group. • Head of marketing and communications – under the Cultural Programmes […]

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Marketing Game Changers 2022: Volkswagen‘s Anja Petrovski

Ishwari Khatu — Thu, 08 Dec 2022 07:30:03 +0000

Marketing & PR director, Volkswagen Middle East Years in current position: 2 Years with company: 10 Size of department: 10+ Previous jobs • Marketing communications senior manager, VW ME • Brand communications manager, VW ME • Associate account director, Memac Ogilvy Recent campaigns Despite the semiconductor crisis it’s still been a busy year for Volkswagen […]

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Marketing Game Changers 2022: Stellantis’s Cristina Guida La Licata

Ishwari Khatu — Thu, 08 Dec 2022 07:00:14 +0000

Head of marketing communications, Jeep Middle East Additional positions Country lead Middle East & Egypt, Women of Stellantis; member of board of directors of Italian Industry & Commerce Office in the UAE Years in current position: 2 Years with company: 7 Size of department: 5 Previous jobs • Head of marketing communications, Alfa Romeo, Fiat & […]

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Marketing Game Changers 2022: Dubai Economy and Tourism’s Aida Mohammed Al Busaidy

Ishwari Khatu — Thu, 08 Dec 2022 06:30:57 +0000

Associate vice-president, consumer advocacy, Dubai Economy and Tourism Additional positions: Founder of Nateeja marketing agency; e7 founder & board member; development editor of E-Sail magazine Years in current position: 1 Years with company: 9 Size of department: 18 Previous jobs Dubai Economy and Tourism for 9 years , previously in PR and C2C since 2016. […]

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Marketing Game Changers 2022: Pizza Hut’s Beverley D’cruz

Ishwari Khatu — Thu, 08 Dec 2022 05:30:18 +0000

Chief brand officer, Pizza Hut Middle East and Africa Years in position: 2.5 Years with company: 16 Size of department: 15 Previous three jobs • Chief marketing officer, Pizza Hut UK • Marketing director, KFC Canada • Digital marketing director, Pizza Hut Canada Recent campaigns • Pizza Hut partners with PLG on Gaming • Pizza […]

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Marketing Game Changers 2022: PepsiCo’s Mohamed Aboelfotouh

Ishwari Khatu — Thu, 08 Dec 2022 05:00:24 +0000

Senior director, consumer engagement & marketing capability – Africa, Middle East & South Asia, PepsiCo Years in current position: 2.5 Years with company: 6.5 Size of department: 18 Previous jobs • Head of media & digital lead for MEAPAC at PepsiCo • Consumer communications & e-business manager – North East Africa at Nestle What is your objective […]

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Marketing Game Changers 2022: LEGO’s Ula Bieganska

Ishwari Khatu — Thu, 08 Dec 2022 05:00:19 +0000

Head of marketing, LEGO Middle East and Africa Additional positions Chairwoman of advisory board at Play Included (nonprofit) Years in current position: 6 Years with company: 9 Size of department: 7 Previous jobs • LEGO Group, regional senior manager for girls’ audience, Prague • Procter & Gamble, brand manager, fabric enhancers MEA, Geneva • Procter […]

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The Ad Tech trends and 2023 incentive schemes – by HUAWEI Ads’ Kashmala Khan

Ishwari Khatu — Mon, 05 Dec 2022 11:30:17 +0000

Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion. For a long time, advertisers have been dependent on consumer preferences and habits to invent creative ways to showcase brands. Hence, now more than ever, it […]

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Digital Essays 2022: Checkmate; Why being human wins in the end – by PHD’s Daniel Shepherd

Jalaja Ramanunni — Mon, 05 Dec 2022 07:00:58 +0000

By Daniel Shepherd, regional head of strategy & product, PHD In 1996, Russian Grandmaster Garry Kasparov defeated IBM’s AI-powered super-computer Deep Blue during a six-game chess competition known as the ‘Battle for Humanity’. When AI battled the world’s greatest chess player for supremacy, this title did not seem like hyperbole. The fifth game was the […]

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