Nicole Aoun Archives - Campaign Middle East https://campaignme.com/tag/nicole-aoun/ Wed, 10 Jul 2024 10:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Nicole Aoun Archives - Campaign Middle East https://campaignme.com/tag/nicole-aoun/ 32 32 Spotify strikes the right note with KSA localisation https://campaignme.com/spotify-strikes-the-right-note-with-ksa-localisation/ Mon, 10 Jun 2024 07:06:00 +0000 https://campaignme.com/?p=85119 Spotify has launched its latest campaign in the region.  Built with a strong focus on Saudi Arabia, the campaign takes inspiration from the Arabic word, “Tarab” (طرب). According to Spotify’s KSA marketing manager Nicole Aoun, the word “Tarab” captures the unique state of being deeply immersed in music which resonates strongly within the culture. “Tarab” […]

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