Nick Walsh Archives - Campaign Middle East https://campaignme.com/tag/nick-walsh/ Fri, 19 Jun 2026 06:11:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Nick Walsh Archives - Campaign Middle East https://campaignme.com/tag/nick-walsh/ 32 32 Independent agency CEOs call out the industry’s biggest challenges https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/ Fri, 19 Jun 2026 06:11:47 +0000 https://campaignme.com/?p=123602 Twenty-five chief executives from across the region’s independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed ‘From Request for Proposal to Request for Partnership’. The summit surfaced a clear and consistent view of what is not working, and where the industry must […]

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]]> The industry doesn’t need better pitches; it needs better standards https://campaignme.com/the-industry-doesnt-need-better-pitches-it-needs-better-standards/ Thu, 04 Jun 2026 06:14:44 +0000 https://campaignme.com/?p=122900 The conversation around pitching in the Middle East has finally opened up. For years, the pitch process has been marked by frustrations around unrealistic timelines, speculative work, huge agency lists, procurement-heavy structures, unclear decision-making and, in some cases, pitches that simply disappear without closure. Yet despite how openly these conversations happen behind closed doors, very […]

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]]> How are the MENA’s industry associations responding to pressing marketing challenges? https://campaignme.com/how-are-the-menas-industry-associations-responding-to-pressing-marketing-challenges/ Mon, 25 May 2026 05:58:26 +0000 https://campaignme.com/?p=122476 The Middle East’s marketing and creative industry is expanding at a pace few global markets can match. With that acceleration comes a new set of pressures: capability gaps, rising expectations from clients, and a workforce seeking clearer, more structured pathways for developing the skills needed to progress in their careers. This was the backdrop for […]

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]]> The Alliance of Independent Agencies launches professional body in the Middle East https://campaignme.com/the-alliance-of-independent-agencies-launches-professional-body-in-the-middle-east/ Fri, 03 Apr 2026 08:30:56 +0000 https://campaignme.com/?p=118604 The Alliance of Independent Agencies Middle East has officially launched in the region as a membership‑based professional body representing and advocating for the region’s independent marketing, communications and advertising agencies. The Alliance Middle East launches with 25 founding member agencies reflecting the growing scale, maturity and influence of the independent agency sector across the region. The Alliance Middle East […]

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]]> Why the GCC needs the ‘missing middle’ of independent agencies https://campaignme.com/why-the-gcc-needs-the-missing-middle-of-independent-agencies/ Tue, 06 Jan 2026 10:49:59 +0000 https://campaignme.com/?p=114045 For all the progress that the GCC advertising and marketing industry has made, there remains a structural imbalance at its core: the absence of a strong, scaled middle-tier of independent agencies. Across the UAE and Saudi Arabia, a large share of major brand spend remains concentrated with a relatively small number of global network groups. […]

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]]> Collaborate Global launches Middle East HQ in Riyadh, global hub in Dubai https://campaignme.com/collaborate-global-launches-middle-east-hq-in-riyadh/ Thu, 17 Apr 2025 04:30:13 +0000 https://campaignme.com/?p=100908 Collaborate Global, an independent experiential agency, has launched in the Middle East region by setting up its regional headquarters in Riyadh, Saudi Arabia and an international hub in Dubai, UAE. From cultural storytelling to digital innovation for the city of Madinah; to the tactical launch of Audi ‘s E-tron range; to an influencer campaign for […]

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]]> Nick Walsh leaves WPP after 20 years, launches Migrate to aid indy agencies https://campaignme.com/nick-walsh-leaves-wpp-after-20-years-launches-migrate-to-aid-indy-agencies/ Tue, 08 Apr 2025 04:30:32 +0000 https://campaignme.com/?p=99781 After two decades shaping some of the world’s biggest brands under the WPP umbrella with the likes of VML, VMLY&R Commerce, Geometry Global, and Ogilvy,  industry veteran Nick Walsh has hung up his WPP boots to launch Migrate, a specialist consultancy designed to help global independent agencies land, expand and thrive in the Middle East. […]

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]]> The Annual 2022: Top 20 movers and shakers https://campaignme.com/the-annual-2022-top-20-movers-and-shakers/ Wed, 04 Jan 2023 06:00:54 +0000 https://campaignme.com/?p=56756 Here’s the top 20 movers and shakers of 2022 in the advertising and marketing industry. 1 In June, Omnicom Media Group MENA announced the promotion of Saleh Ghazal to the role of CEO of OMD MENA. Ghazal had been leading OMD’s UAE operations since 2017, first as general manager and then as managing director. As regional […]

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]]> VMLY&R consolidates with Nick Walsh at helm https://campaignme.com/vmlyr-consolidates-with-nick-walsh-at-helm/ Mon, 04 Jul 2022 11:00:20 +0000 https://campaignme.com/?p=50977 WPP agencies VMLY&R, VMLY&R Commerce, GTB and The Classic Partnership are to combine in the region, with VMLY&R Commerce CEO Nick Walsh becoming CEO of VMLY&R MENA. Walsh says the move is part of a “one-brand strategy”, which brings the structure of other global markets to the region. The consolidation continues a trajectory that WPP […]

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]]> Geometry Gets a ‘Handle on Hygiene’ with Sustainable Retail Innovation to Combat COVID-19 https://campaignme.com/geometry-gets-a-handle-on-hygiene-with-sustainable-retail-innovation-to-combat-covid-19/ Wed, 27 May 2020 09:07:46 +0000 https://campaignme.com/?p=24681 Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for what will become the new norm post-COVID-19. Since the COVID-19 outbreak, public hygiene has become of even greater importance and retail hygiene in […]

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