Nick Vinckier Archives - Campaign Middle East https://campaignme.com/tag/nick-vinckier/ Mon, 02 Sep 2024 05:02:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Nick Vinckier Archives - Campaign Middle East https://campaignme.com/tag/nick-vinckier/ 32 32 Chalhoub Group uses Gen AI for entire back-to-school campaign shoot https://campaignme.com/chalhoub-group-uses-gen-ai-for-entire-back-to-school-campaign/ Tue, 27 Aug 2024 06:32:54 +0000 https://campaignme.com/?p=88787 Chalhoub Group’s designer fashion outlet, The Deal, has revealed the use of Generative Artificial Intelligence (Gen AI) to create its latest back-to-school campaign. Launched in partnership with a startup specialising in Generative AI to produce high-quality marketing assets, as well as Chalhoub Group’s in-house tech team, and content studio, OneStudio, the campaign claims to be […]

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]]> Chalhoub Group hedges its bets on Roblox https://campaignme.com/chalhoub-group-hedges-it-bets-on-roblox/ Tue, 06 Feb 2024 06:00:34 +0000 https://campaignme.com/?p=75972 Chalhoub Group has invested in Boltable Studio, an Abu Dhabi-based Roblox design studio. The group’s investment in Boltable Studio is a part of its strategy to integrate web3 and virtual retail into its business model. It also aims to strengthen Chalhoub Group’s presence in the metaverse. The two companies have collaborated in the past. Prior […]

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]]> How to launch luxury sneakers in a crowded market https://campaignme.com/how-a-brand-launched-luxury-sneakers-in-an-overcrowded-market/ Thu, 25 May 2023 07:58:11 +0000 https://campaignme.com/?p=62266 By Jalaja Ramanunni In the world of luxury sneakers, standing out from the crowd can be a daunting task, even more if you’re launching a new brand. However, Chalhoub Group’s Head of Corporate Innovation, Nick Vinckier, believes they have found a unique approach to launching their new brand, Sol3mates. By targeting the intersection of sneakerheads […]

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]]> Super-niche is the new niche https://campaignme.com/super-niche-is-the-new-niche/ Tue, 02 May 2023 12:22:09 +0000 https://campaignme.com/?p=61005 By Jalaja Ramanunni Chalhoub Group is taking a super-niche route to launch its brand of sneakers, Sol3mates. The new brand is targeting the intersection between sneakerheads, on one hand, and Web3 and NFT enthusiasts, on the other. Sol3mates, pronounced ‘soulmates’, is Chalhoub Group’s new luxury, Web3-native sneaker brand that looks into disrupting current industry norms. Campaign Middle […]

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