Niall Sallam Archives - Campaign Middle East https://campaignme.com/tag/niall-sallam/ Thu, 12 Feb 2026 06:24:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Niall Sallam Archives - Campaign Middle East https://campaignme.com/tag/niall-sallam/ 32 32 Elevision residential media portfolio now across DHCM communities https://campaignme.com/elevision-to-deploy-screens-across-350-dhcm-buildings-reaching-90000-residents/ Wed, 11 Feb 2026 13:05:51 +0000 https://campaignme.com/?p=116072 Elevision has announced that their full portfolio residential media will be available across communities managed by Dubai Holding Community Management (DHCM), marking this one of the largest residential digital media rollouts in the UAE to date. The partnership will see Elevision deployed across DHCM’s entire managed portfolio, covering 350 residential buildings in total, including 279 […]

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]]> Elevision launches four DOOH residential media circuits in Dubai https://campaignme.com/elevision-launches-four-dooh-residential-media-circuits-in-dubai/ Thu, 15 Jan 2026 13:03:50 +0000 https://campaignme.com/?p=114579 Elevision, a leading digital out of home (DOOH) media company in the UAE, has launched four new premium residential circuits across Dubai, expanding its footprint into some of the city’s most strategic and high-value communities. The new circuits include Jumeirah, Bluewaters, Meydan and Discovery Gardens and Al Furjan. They enhance Elevision’s lifestyle-led network and bring […]

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]]> Elevision and Skyports partner for Dubai Vertiport Network https://campaignme.com/elevision-and-skyports-announce-partnership-for-dubai-vertiport-network/ Fri, 21 Nov 2025 13:35:37 +0000 https://campaignme.com/?p=112149 Elevision has signed a strategic partnership with Skyports Infrastructure (Skyports) at Dubai Airshow 2025 to represent all media and naming rights for the upcoming Dubai Vertiport Network. The agreement positions Elevision as the exclusive commercial partner responsible for bringing brands into one of the most significant Advanced Air Mobility (AAM) infrastructure projects in the world. […]

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]]> Industry Snapshot: How Elevision is redefining data-led OOH https://campaignme.com/industry-snapshot-how-elevision-is-redefining-data-led-ooh/ Wed, 19 Nov 2025 04:58:49 +0000 https://campaignme.com/?p=112062 Elevision’s Niall Sallam explains how audience data, AI-driven reporting and tech are reshaping OOH in 2025. How has data and technology changed the way OOH campaigns are planned and measured in the past year? Over the past year, data and automation have transformed, especially DOOH, planning and scheduling into a real-time, audience-driven discipline. Campaigns are […]

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]]> Advertising on autopilot: How agentic AI will redefine DOOH campaign intelligence https://campaignme.com/advertising-on-autopilot-how-agentic-ai-will-redefine-dooh-campaign-intelligence/ Thu, 25 Sep 2025 07:31:04 +0000 https://campaignme.com/?p=109140 Digital Out of Home (DOOH) is entering a new phase, where scale, creative quality, and contextual relevance are no longer sufficient on their own. The future of this medium will be shaped not just by what appears on a screen, but by how intelligently that content is delivered. At Elevision, we have spent over a […]

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]]> Elevision, VIOOH partner to power smarter DOOH buying in the UAE, UK https://campaignme.com/elevision-viooh-partner-to-power-smarter-dooh-buying-in-the-uae-uk/ Wed, 23 Apr 2025 07:00:07 +0000 https://campaignme.com/?p=101130 Digital-out-of-home (DOOH) media company Elevision has partnered with VIOOH, the premium global digital-out-of-home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360. Niall […]

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]]> Industry snapshot: How OOH capitalises the ‘attention economy’ https://campaignme.com/industry-snapshot-how-ooh-capitalises-the-attention-economy/ Tue, 05 Nov 2024 12:54:33 +0000 https://campaignme.com/?p=91850 Elevision’s Niall Sallam shares a snapshot of how the OOH/DOOH industry remains a powerful and reliable form of communicating to the masses, especially in today’s ‘attention economy’. In your opinion, what makes OOH remain one of the most effective traditional forms of advertising OOH/DOOH’s ability to deliver highly visible, cost-effective, and tangible results, combined with […]

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]]> What does the future hold for DOOH in UAE? https://campaignme.com/what-does-the-future-hold-for-dooh-in-uae/ Mon, 19 Aug 2024 11:03:20 +0000 https://campaignme.com/?p=88446 Over the last 13 years in the industry, I have personally seen how the UAE has embarked on an extraordinary journey of change, not just in its regional growth but also in the realm of digital out-of-home (DOOH) advertising. Smart cities such as Dubai and Abu Dhabi are increasingly integrating digital screens into their urban […]

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]]> What creative content is effective for DOOH campaigns? https://campaignme.com/what-creative-content-is-effective-for-dooh-campaigns/ Wed, 14 Aug 2024 07:52:45 +0000 https://campaignme.com/?p=88272 Crafting effective creative content for DOOH (digital out-of-home) campaigns is both an art and a science. To captivate the attention of a diverse and dynamic audience, content must resonate across a wide spectrum of viewers while infusing a local touch that speaks to the heart of the region. The most impactful DOOH campaigns are those […]

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]]> DOOH you read me? Experts dissect the good, the bad, and the … https://campaignme.com/dooh-debate-experts-help-dissect-the-good-the-bad-and-the/ Wed, 24 Jul 2024 06:54:31 +0000 https://campaignme.com/?p=87531 The drive towards DOOH (digital-out-of-home) is only getting busier by the day. Unlike static OOH ads, the digital sibling, which promises a more dynamic, flexible, scalable, measurement-focused, analytics-based, and a precise targeted approach is gaining traction on the tarmac. Niall Sallam, CEO of Elevision, said, “Real-time data and content updating capabilities enable brands to act […]

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