Next Broadcast Media Archives - Campaign Middle East https://campaignme.com/tag/next-broadcast-media/ Tue, 08 Apr 2025 09:55:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Next Broadcast Media Archives - Campaign Middle East https://campaignme.com/tag/next-broadcast-media/ 32 32 Next Broadcast Media launches platform to simplify digital audio advertising https://campaignme.com/next-broadcast-media-launches-platform-to-simplify-digital-audio-advertising/ Tue, 08 Apr 2025 09:55:57 +0000 https://campaignme.com/?p=99863 Leading audio network Next Broadcast Media has introduced AdManager.FM, a platform that aims to make digital audio advertising as easy as launching a social ad. Powered by AI and integrated with DV360, the platform removes production barriers, automates key steps in ad creation, and gives full control over targeting — so advertisers can reach the […]

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]]> Podcast advertising ROI: measuring what really matters https://campaignme.com/podcast-advertising-roi-measuring-what-really-matters/ Wed, 12 Mar 2025 07:40:42 +0000 https://campaignme.com/?p=97823 Podcasts are now a staple in most marketing strategies, offering value beyond clicks and impressions. Unlike traditional digital ads, podcast ads build engagement, trust, and long-term brand impact — qualities that drive real results. But when success isn’t measured in clicks, how do you define ROI in podcast advertising? At the recent Power of Podcasts […]

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]]> Next Broadcast Media appoints Claudius Boller as CBO https://campaignme.com/next-broadcast-media-appoints-claudius-boller-as-chief-business-officer/ Mon, 13 May 2024 07:20:54 +0000 https://campaignme.com/?p=83311 Next Broadcast Media, a global podcast and digital audio advertising network, has appointed Claudius Boller as Chief Business Officer. In this key role, Boller will be responsible for driving strategic business growth and building new global  partnerships, further strengthening the leadership team. With over 25 years of experience in audio, tech, advertising, and business development […]

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]]> Acast and Next Broadcast Media partner to help podcast monetisation https://campaignme.com/acast-and-next-broadcast-media-partners-to-help-podcast-monetisation/ Tue, 13 Feb 2024 06:01:26 +0000 https://campaignme.com/?p=76478 Acast and Next Broadcast Media have partnered to improve podcast monetisation, advertising efficiency, and brand safety in the region. This collaboration draws on Acast’s podcast inventory and NBM’s local expertise. Acast will manage international buys internally, and work with NBM to expand local advertising bought programmatically. Since its launch, Acast has curated a range of […]

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]]> Branding with audio – by Next Broadcast Media’s Suzi Kuban https://campaignme.com/branding-with-audio/ Thu, 26 Jan 2023 05:00:58 +0000 https://campaignme.com/?p=57453 By Suzi Kuban, CCO, Next Broadcast Media A customer’s mind is prime real estate and in a world saturated by competition, that space is valuable. Achieving the status of being the first product or brand customers recall is, of course, the ultimate marketing goal. Research and case studies indicate podcast advertising is now an integral part […]

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]]> The Annual 2022: The year in adtech https://campaignme.com/the-annual-2022-the-year-in-adtech/ Mon, 02 Jan 2023 06:05:12 +0000 https://campaignme.com/?p=56649 Here’s a round-up of the biggest adtech announcements in the Middle East last year. Early this year, Next Broadcast Media launched Admanager.fm to make the management of audio campaigns as simple as a social media campaign. It works as a self-serve audio ad manager for businesses to plan, launch and manage audio ads on a […]

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]]> Is Saudi’s Gen Z dropping radio for digital audio? – by Next Broadcast Media’s Suzi Kuban https://campaignme.com/is-saudis-gen-z-dropping-radio-for-digital-audio-by-next-broadcast-medias-suzi-kuban/ Tue, 07 Jun 2022 14:26:42 +0000 https://campaignme.com/?p=49994 By Suzi Kuban, Next Broadcast Media Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? Would you like the latest information and insights into the industry in KSA? Then join us for our first Campaign Saudi Briefing 2022: Vision and Ambition. Click […]

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]]> Survey by Next Broadcast Media finds Gen Z and Millennials in Saudi prefer podcasts during Ramadan https://campaignme.com/survey-by-next-broadcast-media-finds-gen-z-and-millennials-in-saudi-prefer-podcasts-during-ramadan/ Fri, 01 Apr 2022 11:00:06 +0000 https://campaignme.com/?p=47019 A new survey conducted by Next Broadcast Media, for Saudi Arabia residents gives insights into audio consumption habits for podcasts, digital radio, music streaming, and commercial FM radio during Ramadan. The data shows increased consumption of podcasts and preferences for streaming during the Holy Month. Lemya Soltani, managing director at Next Broadcast Media says “Technology, […]

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]]> Admanager.fm launches a new self-serve audio advertising platform https://campaignme.com/admanager-fm-launches-a-new-self-serve-audio-advertising-platform/ Tue, 11 Jan 2022 10:00:34 +0000 https://campaignme.com/?p=43911 Next Broadcast Media announced the launch of Admanager.fm, a self-serve audio ad manager for businesses to plan, launch and manage audio ads on a simple dashboard. Admanager.fm will serve brands in the UAE, KSA, and other global locations, making the management of audio campaigns as simple as a social media campaign. Founder of Next Broadcast […]

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]]> The unique Middle East podcast market, by Next Broadcast Media’s Lemya Soltani https://campaignme.com/the-unique-middle-east-podcast-market-by-next-broadcast-medias-lemya-soltani/ Thu, 25 Nov 2021 08:41:29 +0000 https://campaignme.com/?p=43216 Podcast advertising in the UAE and Saudi Arabia is booming. Popularity and trust in the medium are at an all-time high driving brands to start investing. But as a relatively new medium, a common distribution mistake keeps recurring. Understanding the unique Middle East podcast landscape will stop stunting the success of audio campaigns and start […]

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