new Archives - Campaign Middle East https://campaignme.com/tag/new/ Mon, 27 Apr 2026 06:31:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png new Archives - Campaign Middle East https://campaignme.com/tag/new/ 32 32 The Gen Z Edit: Aaina Pahwa on authentic and agile social media strategies https://campaignme.com/the-gen-z-edit-aaina-pahwa-on-authentic-and-agile-social-media-strategies/ Thu, 23 Apr 2026 14:15:54 +0000 https://campaignme.com/?p=120970 Campaign Middle East has launched The Gen Z Edit, a new podcast series spotlighting young marketers reshaping how brands connect with emerging audiences. The first episode features brand marketer and content creator Aaina Pahwa in conversation with Shantelle Nagarajan, Reporter, Campaign Middle East. Pahwa outlines why marketing must move beyond the traditional awareness-to-action funnel towards a […]

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]]> Turkish sonic agency 3K1A MUSIC expands to MENA https://campaignme.com/turkish-sonic-agency-3k1a-music-expands-to-mena/ Mon, 02 Mar 2026 09:03:20 +0000 https://campaignme.com/?p=117066 3K1A MUSIC, one of Turkey’s most awarded music and sonic agencies, is expanding into the Middle East and North Africa (MENA) region with a new Dubai office. Founded in Istanbul, 3K1A MUSIC has delivered globally released work for brands such as Finish, Vanish, Mercedes-Benz, Arzum and İstikbal. The agency said it has built a strong […]

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]]> Dubai Media rolls out family-safe streaming platform Dubai+ https://campaignme.com/dubai-media-rolls-out-family-safe-streaming-platform-dubai/ Fri, 30 Jan 2026 13:15:50 +0000 https://campaignme.com/?p=115311 Dubai Media Council (DMC) and Dubai Media Incorporated (DMI) have rolled out a new digital streaming platform Dubai+, bringing safe, family-friendly content to audiences in the UAE and around the world. The platform provides a digital environment focused on nurturing regional media talent and creatives, supporting local production, launching new initiatives, and expanding partnerships across […]

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]]> YouTube offers new features for content creation https://campaignme.com/youtube-offers-new-features-for-content-creation/ Tue, 24 Sep 2024 08:59:30 +0000 https://campaignme.com/?p=89952 On 18 September, YouTube had hosted its annual Made on YouTube event. This year, the free streaming platform announced several new offerings in an effort to support the platform’s creators and audiences. Among the platform’s various updates, the region can expect to see new features on YouTube that include an AI-powered ‘brainstorming buddy,’ ‘Community’ instead […]

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]]> New categories announced for 2024 Agency of the Year Awards https://campaignme.com/new-categories-announced-for-2024-agency-of-the-year-awards/ Wed, 10 Jul 2024 10:57:21 +0000 https://campaignme.com/?p=86966 The highly respected Campaign Agency of the Year Awards reward the very best advertising agencies in the region across all disciplines, including creative, digital, media, PR, integrated, and social media. This year’s edition of the Awards will recognise agencies in four new ‘Agency’ categories and one new ‘People and Teams’ category. The larger category pool […]

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]]> US agency Jack Taylor expands to the GCC https://campaignme.com/us-agency-jack-taylor-expands-to-the-gcc/ Thu, 13 Jun 2024 08:44:28 +0000 https://campaignme.com/?p=85420 Jack Taylor, an independent, US-founded public relations and communications agency, is setting up operations in the Gulf Cooperation Council (GCC) region. Founded in 2010, Jack Taylor has evolved into a global leader with some of the most cutting-edge clients in wellness, health, and fitness. Partnering with brands that solve human problems and empower consumers to […]

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]]> Netizency shakes things up with Koita deal https://campaignme.com/netizency-shakes-things-up-with-koita-deal/ Mon, 10 Jun 2024 09:48:44 +0000 https://campaignme.com/?p=85149 Netizency, a Dubai-based social media agency, has just added Koita Milk, the UAE-born and raised organic and plant-based milk brand, to its roster of clients. With a comprehensive suite of services, including social strategy development, social media management, content creation, media buying, and social media listening and analytics, Netizency aims to help B2B and B2C […]

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]]> FP7 McCann Cairo charms Egypt with new Nescafe ad spot https://campaignme.com/fp7-mccann-cairo-charms-egypt-with-new-nescafe-ad-spot/ Thu, 30 May 2024 07:25:10 +0000 https://campaignme.com/?p=84558 Nestle has released a new video campaign to introduce its ‘Nescafe 3-in-1 Shot’ to the Egyptian market. The Arabic ad spot was developed by the creative team at FP7/McCann Cairo in partnership with Egyptian production house Everyone. Abdallah Hussein, Associative Creative Director, FP7/McCann Cairo said, “Nescafe wanted to release a campaign that announces its new […]

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]]> New bilingual platform aims to foster “cultural exchange” https://campaignme.com/new-bilingual-platform-aims-to-foster-cultural-exchange/ Thu, 07 Mar 2024 07:19:14 +0000 https://campaignme.com/?p=78364 OneIndia.com announced its strategic expansion into the Middle East and North Africa (MENA) region with the launch of OneArabia.me. The bilingual platform will be available in both Arabic and English. It is designed to cater to the cultural and interest-based needs of readers in the MENA region. The digital platform aims to bridge gaps and […]

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]]> Saudi media company launches new podcast app https://campaignme.com/saudi-media-company-launches-new-podcast-app/ Thu, 18 Jan 2024 07:00:08 +0000 https://campaignme.com/?p=74922 Saudi-based media company Thmanyah has announced the launch of a new Arabic podcast app, Radio Thmanyah.  The Radio Thmanyah application is dedicated to listening to Arabic and international podcast programmes.  It will also allow creators to host their podcast show, promote it to their podcast listeners, and access monetisation opportunities. The application also introduces profiles […]

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