Netflix Archives - Campaign Middle East https://campaignme.com/tag/netflix/ Mon, 06 Jul 2026 09:30:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Netflix Archives - Campaign Middle East https://campaignme.com/tag/netflix/ 32 32 The platform updates you need to know from June 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-june-2026/ Mon, 06 Jul 2026 09:30:14 +0000 https://campaignme.com/?p=124213 Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from June 2026. Here are the key highlights: Netflix: Netflix has introduced ‘Watch Your Favorite Books’, a new hub that curates films and series adapted from books. Organised into nine reader-inspired categories, the collection features a range of international […]

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]]> WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative https://campaignme.com/wpp-media-reveals-buyer-agent-for-video-as-part-of-agentic-standards-initiative/ Fri, 19 Jun 2026 06:39:26 +0000 https://campaignme.com/?p=123608 WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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]]> The Gulf is at the forefront of a media revolution https://campaignme.com/the-gulf-is-at-the-forefront-of-a-media-revolution/ Wed, 29 Apr 2026 09:50:42 +0000 https://campaignme.com/?p=121262 Media isn’t just evolving. It’s being redefined. The recent bidding war for Warner Bros. Discovery between Netflix and Paramount Skydance is a sign of that shift. Rather than paying to license Warner Bros.’ enviable catalogue, Netflix went after owning it. It also saw a chance to take Warners-owned HBO global – with Netflix generating 50 […]

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]]> S4 Capital’s Monks opens Cairo Office led by GM Hoda El Nazer https://campaignme.com/s4-capitals-monks-opens-cairo-office-led-by-general-manager-hoda-el-nazer/ Wed, 17 Dec 2025 06:15:10 +0000 https://campaignme.com/?p=113339 Monks, S4 Capital’s global, purely digital, data-driven, unitary operating brand, has expanded its footprint in the Middle East and Africa region (MEA) with the opening of an Egyptian office in Cairo. Led by industry powerhouse Hoda El Nazer as General Manager, Monks’ new hub intends to create high-quality, high-impact and highly scalable content out of […]

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]]> Netflix to acquire Warner Bros. for enterprise value of $82.7 billion https://campaignme.com/netflix-to-acquire-warner-bros-for-enterprise-value-of-82-7-billion/ Fri, 05 Dec 2025 13:02:13 +0000 https://campaignme.com/?p=112823 Netflix and Warner Bros. Discovery (WBD) have entered into a definitive agreement under which Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO. The cash and stock transaction is valued at $27.75 per WBD share (subject to a collar as detailed below), with a total enterprise value of approximately […]

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]]> Kantar study reveals disconnect between consumers and marketers on ad platforms https://campaignme.com/kantar-study-reveals-disconnect-between-consumers-and-marketers-on-ad-platforms/ Tue, 30 Sep 2025 12:00:59 +0000 https://campaignme.com/?p=109384 Consumers are more open to advertising than ever, but Kantar Media Reactions 2025 study shows marketers and audiences remain divided on preferred platforms Advertising has rarely had a more attentive audience. According to the Kantar Media Reactions 2025 study, 57 per cent of people worldwide now describe themselves as receptive to ads – a ten-point […]

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]]> Enigma turns two: ‘Move fast, react faster and thrive in chaos called craft’ https://campaignme.com/enigma-turns-two-move-fast-react-faster-and-thrive-in-chaos-called-craft/ Mon, 28 Jul 2025 07:30:18 +0000 https://campaignme.com/?p=105993 We’re not your typical agency, and we never planned to be. Built quietly under the radar, we move fast, react faster, and thrive in the chaos we call craft. We’re a big engine, powered by 25 people who care deeply about what they create and who they create it with. Where it all started for […]

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]]> Changing faces: Sectors where women shine as marketing leaders https://campaignme.com/changing-faces-sectors-where-women-shine-as-marketing-leaders/ Mon, 12 May 2025 05:00:25 +0000 https://campaignme.com/?p=102114 The days of female marketers focusing solely on fashion and beauty are long gone. Women are beginning to shine as marketing leaders in every industry. Today, with the rise of startups and a more agile business world in general, women are leading marketing departments in every sector imaginable. But women are not only taking the […]

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]]> ICYMI: Netflix, Science & Sunshine bring Squid Game to life at Jeddah airport https://campaignme.com/icymi-netflix-science-sunshine-bring-squid-game-to-life-at-jeddah-airport/ Wed, 05 Feb 2025 11:40:01 +0000 https://campaignme.com/?p=95579 One of the most watched shows from late-2024 into early 2025, Squid Game’s second season made waves not only on Netflix, but also at Jeddah Airport in Saudi Arabia as the subscription video-on-demand (SVOD) over-the-top (OTT) streaming platform partnered with Dubai and Riyadh-based independent agency, Science & Sunshine, to woo domestic and international travellers. The one-day […]

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]]> Marketers fail to cope with digital habits of world’s wealthiest generation https://campaignme.com/marketers-fail-to-cope-with-digital-habits-of-worlds-wealthiest-generation/ Thu, 10 Oct 2024 05:30:24 +0000 https://campaignme.com/?p=90805 Baby Boomers (people born between 1946 to 1964 – currently aged between 60 and 78) are now the world’s wealthiest generation, however, brands, marketers, and media planners are failing to keep up with their evolving digital media habits, according to the latest ‘Baby Boomers’ big digital shift’ Global Advertising Trends report released by WARC Media. […]

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