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	<title>Nelly Attar Archives - Campaign Middle East</title>
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	<title>Nelly Attar Archives - Campaign Middle East</title>
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		<title>Sports marketing: Winning hearts with authentic partnerships</title>
		<link>https://campaignme.com/sports-marketing-winning-hearts-with-authentic-partnerships/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Tue, 09 Dec 2025 11:03:32 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Abdulaziz Binhassan]]></category>
		<category><![CDATA[authentic partnerships]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Evren Ozka]]></category>
		<category><![CDATA[F31]]></category>
		<category><![CDATA[Fleur Castle]]></category>
		<category><![CDATA[Innovation Crew]]></category>
		<category><![CDATA[Karim Mohsen]]></category>
		<category><![CDATA[long-term impact]]></category>
		<category><![CDATA[Mo Salah]]></category>
		<category><![CDATA[Nelly Attar]]></category>
		<category><![CDATA[Pepsi’s Grassroots Programme]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[pro-athlete partnerships]]></category>
		<category><![CDATA[Rasha Abdo]]></category>
		<category><![CDATA[Saudi Sports for All Federation]]></category>
		<category><![CDATA[Seth Hand]]></category>
		<category><![CDATA[Sony AbdelMohsen]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[TrailRunner International]]></category>
		<category><![CDATA[Vision 2030]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=112924</guid>

					<description><![CDATA[<p>Picture this: It’s half-time at your World Cup final of choice, and everyone gathers around the television. Eyes across the globe tune in while advertisements begin to roll. Your favourite athlete is featured promoting cologne, cars or insurance plans, and you find yourself paying attention. The usual questions arise in conversation: I wonder how much [&#8230;]</p>
<p>The post <a href="https://campaignme.com/sports-marketing-winning-hearts-with-authentic-partnerships/">Sports marketing: Winning hearts with authentic partnerships</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>The key to social media success: Authentic partnerships</title>
		<link>https://campaignme.com/the-key-to-social-media-success-authentic-partnerships/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Mon, 29 Jul 2024 12:41:46 +0000</pubDate>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Close Up]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
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		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Amal Harb]]></category>
		<category><![CDATA[Brand ambassador]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[Nelly Attar]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[Rotana Hotels]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=87797</guid>

					<description><![CDATA[<p>When Rotana first partnered with health and fitness ambassador Nelly Attar, we knew it would strike a chord with our core audience on social media. After all, as a Lebanese-Saudi Arabian mountaineer and the first Arab woman to summit the peak of K2, Nelly was already an inspiration to many. What we didn’t anticipate was [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-key-to-social-media-success-authentic-partnerships/">The key to social media success: Authentic partnerships</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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