Naveen Chacko Mathews Archives - Campaign Middle East https://campaignme.com/tag/naveen-chacko-mathews/ Thu, 05 Feb 2026 22:06:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Naveen Chacko Mathews Archives - Campaign Middle East https://campaignme.com/tag/naveen-chacko-mathews/ 32 32 The year ahead for data privacy and ethical marketing https://campaignme.com/the-year-ahead-for-data-privacy-and-ethical-marketing/ Fri, 06 Feb 2026 04:40:55 +0000 https://campaignme.com/?p=115708 As we enter 2026, the convergence of data privacy, artificial intelligence (AI), and personalisation marks a defining moment for brands and marketers. What was once a competitive advantage – personalisation – has become a baseline consumer expectation. Yet this expectation is paired with unprecedented concern about how personal data is collected, used and protected, rooted […]

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]]> Ethical marketing: A ‘hook’ or a ‘good look’? https://campaignme.com/ethical-marketing-a-hook-or-a-good-look/ Mon, 04 Nov 2024 04:30:54 +0000 https://campaignme.com/?p=91788 We’ve entered an era of increasingly aware consumers. Customers know when they’re trading in their personal data for expectations of convenience, better experiences, and personalised touchpoints with brands. They have made their demands clear: to offer brand loyalty in return for services that mirror their eco conscious conscience, or to commit to being repeat customers, […]

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]]> Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 https://campaignme.com/campaign-middle-east-solves-for-sustainability-shares-ooh-guide-2025/ Fri, 01 Nov 2024 10:48:48 +0000 https://campaignme.com/?p=91766 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider […]

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]]> What the future holds, by Havas Media’s Naveen Chacko Mathews https://campaignme.com/what-the-future-holds-by-havas-medias-naveen-chacko-mathews/ Mon, 02 Nov 2020 08:30:21 +0000 https://campaignme.com/?p=29089 The demand for outdoor advertising as part of the media mix has seen a level of stagnation, possibly even a regression, over the past few years in the region. Primarily due to shrinking budgets and the rise of digital as a seemingly cost-effective avenue for most brands to get a message across. But that does […]

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