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	<title>National Day Campaign Archives - Campaign Middle East</title>
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		<title>How QR codes and Heinz bottles sparked a Saudi anthem</title>
		<link>https://campaignme.com/how-qr-codes-and-heinz-bottles-sparked-a-saudi-anthem/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Wed, 26 Nov 2025 12:23:06 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[cultural resonance]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[integrated campaign]]></category>
		<category><![CDATA[National Day Campaign]]></category>
		<category><![CDATA[Saudi Anthem]]></category>
		<category><![CDATA[Saudi GenZ and Millenials]]></category>
		<category><![CDATA[Saudi National Day]]></category>
		<category><![CDATA[Saudi pride]]></category>
		<category><![CDATA[Saudi Youth]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=112448</guid>

					<description><![CDATA[<p>For the 95th Saudi National Day, Heinz set out to create a tribute powered entirely by the voices of the people. Instead of producing another branded message, the brand built a platform where Saudis could express their identity through dialect, accent and regional pride. Partnering with Anghami, Heinz invited people from across the Kingdom’s 13 [&#8230;]</p>
<p>The post <a href="https://campaignme.com/how-qr-codes-and-heinz-bottles-sparked-a-saudi-anthem/">How QR codes and Heinz bottles sparked a Saudi anthem</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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