Nassib Boueri Archives - Campaign Middle East https://campaignme.com/tag/nassib-boueri/ Fri, 29 May 2026 02:59:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Nassib Boueri Archives - Campaign Middle East https://campaignme.com/tag/nassib-boueri/ 32 32 Nassib Boueiri to lead WPP Creative – Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production https://campaignme.com/nassib-boueiri-to-lead-wpp-creative-middle-east-santiago-sanchez-lozano-appointed-emea-ceo-wpp-production/ Thu, 28 May 2026 05:00:29 +0000 https://campaignme.com/?p=122643 Nassib Boueri, CEO, VML MENA and WPP MENA RHQ CEO has been chosen as head of WPP Creative, which brings together under a single umbrella WPP’s creative agency brands, including VML, Memac Ogilvy, AKQA, Burson, Landor and Design Bridge & Partners, across the Middle East region. In his new role, Boueri will report in to […]

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]]> Young Talent Academies, learning platforms, competitions shine bright at Athar Festival https://campaignme.com/young-talent-academies-learning-platforms-competitions-shine-bright-at-athar-festival/ Thu, 06 Nov 2025 06:00:36 +0000 https://campaignme.com/?p=111433 For the third consecutive year, Athar Festival returned with bigger, bolder programming that deepened its focus on talent development and industry engagement. The 2025 edition expanded its learning tracks with the introduction of new competitions, in addition to its Young Talent Academies (YTA), Future CMO Academy and Maheerah programme, an enhanced speaker and mentor lineup […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: VML MENA’s Nassib Boueri https://campaignme.com/the-mena-power-list-2025-ctrl-alt-del-the-new-reset-by-vml-menas-nassib-boueri/ Wed, 01 Oct 2025 10:06:41 +0000 https://campaignme.com/?p=109485 Designation: CEO, VML MENA and WPP MENA RHQ CEO Years in the role: 2 years Years in the industry: 23 years Years in the middle east region: 26 years Other roles / board memberships: IAA UAE Chapter President; WPP Executive Power Essay: Ctrl + Alt + Del – the new reset For more than three decades, the combination of three simple […]

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]]> Marketing Game Changers Awards 2025: Full jury line-up announced https://campaignme.com/marketing-game-changers-awards-2025-jury-announced/ Thu, 18 Sep 2025 10:03:49 +0000 https://campaignme.com/?p=108816 Campaign Middle East has announced the jury for the inaugural edition of the Marketing Game Changers Awards 2025, a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The awards will recognise marketers who have made a measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.  […]

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]]> Here’s a front row seat to what the industry is talking about at Cannes Lions 2025 https://campaignme.com/heres-a-front-row-seat-of-what-the-industry-is-talking-about-at-cannes-lions-2025/ Fri, 20 Jun 2025 13:45:16 +0000 https://campaignme.com/?p=103977 Campaign Middle East reports live from Cannes Lions 2025, covering key conversations, exclusive interviews, and on-the-ground insights from industry leaders shaping the future of advertising, media, and marketing. Across the week, our team is speaking with regional and global leaders, attending panel discussions, and spotlighting emerging trends —from purpose-driven creativity to AI-powered campaigns. Here are […]

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]]> VML MENA wins multiple awards at Cannes Lions 2025 https://campaignme.com/vml-mena-wins-multiple-awards-at-cannes-lions-2025/ Fri, 20 Jun 2025 13:20:34 +0000 https://campaignme.com/?p=104175 This year, the prestigious Cannes Lions International Festival of Creativity once again set the stage for some of the most impressive campaigns globally, and VML MENA was no short of that. VML MENA proudly took home 7 awards, spanning across 2 Silver and 5 Bronze alongside an impressive 10 shortlists, reinforcing its position as a […]

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]]> Cannes Lions 2025: Day 3 – Debating human creativity, AI and the ‘force for good’ https://campaignme.com/cannes-lions-2025-day-3-debating-the-role-of-humans-ai-and-marketing-as-a-force-for-good/ Thu, 19 Jun 2025 06:09:26 +0000 https://campaignme.com/?p=104028 Day 3 at the Cannes Lions International Festival of Creativity 2025 witnessed conversations getting very real about the balance between artificial intelligence (AI) as a tool for growth and the case for creativity. Strong opinions were voiced – for and against each of these – with marketers agreeing that the industry needs to, ultimately, keep its […]

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]]> The MENA Power List 2024 https://campaignme.com/the-mena-power-list-2024/ Fri, 25 Oct 2024 05:00:43 +0000 https://campaignme.com/?p=90225 Campaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the Middle East have had their say. From keying […]

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]]> The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri https://campaignme.com/the-mena-power-list-2024-from-hollywood-to-adland-data-ai-and-talent-by-vmls-nassib-boueri/ Fri, 04 Oct 2024 05:55:09 +0000 https://campaignme.com/?p=90386 TITLE: CEO, VML MENA YEARS IN THE INDUSTRY: 22 years YEARS IN THE MIDDLE EAST REGION: 25 years OTHER ROLES: IAA UAE Chapter President; WPP Executive Sponsor – Key Clients, MENA POWER ESSAY: FROM HOLLYWOOD TO ADLAND – DATA, AI AND TALENT Hollywood for many years now has been playing the “future predictor” or the […]

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