Nasser Oudjidane Archives - Campaign Middle East https://campaignme.com/tag/nasser-oudjidane/ Wed, 29 Apr 2026 16:04:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Nasser Oudjidane Archives - Campaign Middle East https://campaignme.com/tag/nasser-oudjidane/ 32 32 Tapper appoints Steven Ghoussain as Head of Data Science as regional expansion continues https://campaignme.com/tapper-appoints-steven-ghoussain-as-head-of-data-science-as-regional-expansion-continues/ Wed, 29 Apr 2026 14:00:34 +0000 https://campaignme.com/?p=121216 Tapper, the traffic quality infrastructure for Google, Meta, Tiktok, and mobile app acquisition helping performance marketers protect budgets and improve acquisition efficiency, has appointed Steven Ghoussain as Head of Data and AI. Ghoussain joins Tapper with deep experience across fraud prevention, machine learning and large-scale data science leadership. Over the course of his career, he […]

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]]> Tapper partners with GOA to drive down CPAs and dial up performance https://campaignme.com/tapper-partners-with-goa-unite-to-drive-down-cpas-and-dial-up-performance/ Wed, 29 Apr 2026 05:39:24 +0000 https://campaignme.com/?p=121198 Tapper and GOA have revealed a strategic partnership aimed at helping agencies and advertisers reduce cost per acquisition (CPA) and improve the quality of their paid media performance data. The partnership aims to provide performance teams with a connected approach to two problems that are usually treated separately – invalid traffic and inflated CPAs. By […]

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]]> Tapper appoints Jonathan Gardner as Head of Sales and Partnerships https://campaignme.com/tapper-appoints-jonathan-gardner-as-head-of-sales-and-partnerships/ Wed, 01 Oct 2025 11:29:27 +0000 https://campaignme.com/?p=109508 Tapper, the ad-fraud protection platform helping performance marketers reclaim wasted ad spend, has appointed Jonathan (Jonny) Gardner as Head of Sales and Partnerships. Gardner joins Tapper after more than a decade building commercial teams and partnerships across the MENA region’s digital advertising landscape. Based in Dubai, Gardner will lead Tapper’s MENA sales strategy and strategic […]

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]]> Bots are shopping on sites, but not how you think, industry leaders say https://campaignme.com/bots-are-shopping-on-sites-but-not-how-you-think/ Tue, 16 Sep 2025 10:28:06 +0000 https://campaignme.com/?p=108670 Retailers have moved online to grow faster and reach new customers. But along the way, many have unknowingly opened the door to competitor bots. These bots look like customers. They visit sites, click ads and browse products. But their real goal? Scrape pricing, waste ad spend, and give rivals an unfair edge. Dimitris Bakas, Senior […]

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]]> MENA industry reacts after Amazon abruptly exits Google Shopping Ads https://campaignme.com/mena-industry-reacts-after-amazon-abruptly-exits-google-shopping-ads/ Wed, 06 Aug 2025 14:00:14 +0000 https://campaignme.com/?p=106419 Between July 21 and July 23, 2025, Amazon withdrew from virtually all Google Shopping auctions in major global markets, including the United States, the United Kingdom, and Germany. The dramatic move was first brought into sharp public focus by Mohammed Sajjad, Chief Marketing and Digital Officer at Azadea Group, who wrote, “Amazon didn’t reduce bids. Didn’t […]

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]]> Search Max: Google’s AI-driven future of search advertising https://campaignme.com/search-max-googles-ai-driven-future-of-search-advertising/ Mon, 23 Jun 2025 08:13:00 +0000 https://campaignme.com/?p=104233 Search Max represents Google’s latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type.  Currently in closed beta, this new solution promises to reshape how advertisers approach search campaigns through advanced automation and machine learning.  This comprehensive analysis explores Search Max’s […]

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]]> Itlinks.to rebrands with the launch of anti-ad fraud tool https://campaignme.com/itlinks-to-rebrands-with-the-launch-of-anti-ad-fraud-tool/ Mon, 12 Feb 2024 10:00:49 +0000 https://campaignme.com/?p=76341 Marketing technology company Tapper has launched an Ad Protection Suite and has unveiled its revamped brand identity. Formerly known as itlinks.to, the company offers software to protect advertising budgets from fraud, and tools to help measure campaign performance. The company says the new name “Tapper”  has several attributes that make it appealing. “From its memorability, […]

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