Narratiive Archives - Campaign Middle East https://campaignme.com/tag/narratiive/ Mon, 20 Sep 2021 08:01:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Narratiive Archives - Campaign Middle East https://campaignme.com/tag/narratiive/ 32 32 Carbon integrates Narratiive data lake to increase publishers’ addressable data https://campaignme.com/carbon-integrates-narratiive-data-lake-to-increase-publishers-addressable-data/ Mon, 20 Sep 2021 08:01:13 +0000 https://campaignme.com/?p=40735 Carbon announces that it has completed the integration of Narratiive’s data lake into its platform, to enable South African and MENA publishers to extend the reach of their first-party audiences.  After recently announcing their partnership Carbon and Narratiive are continuing to build the momentum of their end-to-end solution for publishers to more accurately measure, manage and monetise […]

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]]> Publishers should prepare for a cookieless future now, by Narratiive’s Marianna Rideg https://campaignme.com/publishers-should-prepare-for-a-cookieless-future-now-by-narratiives-marianna-rideg/ Mon, 12 Jul 2021 08:59:59 +0000 https://campaignme.com/?p=38730 Google’s announcement to push the date of phasing out third-party cookies to 2023 was welcomed by a collective sigh of relief by the digital publishing industry, which has been scrambling to get ready for the future. But even with an extended timeline, the day will still come when third-party cookies can no longer be used […]

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]]> Narratiive appoints Marianna Rideg as the new platform solutions lead for Carbon RMP https://campaignme.com/narratiive-appoints-marianna-rideg-as-the-new-platform-solutions-lead-for-carbon-rmp/ Sun, 04 Jul 2021 08:00:25 +0000 https://campaignme.com/?p=38428 Narratiive announced the appointment of Marianna Rideg as the new platform solutions lead for Carbon RMP. An experienced digital marketer with more than 10 years, Marianna will assume responsibilities for the Narratiive clients using the Carbon RMP in Mena & South Africa. Campaign is throwing an engagement party. Brand engagement, that is. Join us to […]

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]]> Narratiive partners with Carbon to bring next-gen revenue optimization for publishers in the Middle East and South Africa https://campaignme.com/narratiive-partners-with-carbon-to-bring-next-gen-revenue-optimization-for-publishers-in-the-middle-east-and-south-africa/ Sun, 06 Jun 2021 09:05:54 +0000 https://campaignme.com/?p=37188 Narratiive, an audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an AdTech company responsible for developing the first Revenue Management Platform for Publishers.  Working together in MENA & South Africa they aim to bring the most comprehensive publisher focussed DMP, revenue analytics and audience data in a unified offering. A new […]

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