Naja Archives - Campaign Middle East https://campaignme.com/tag/naja/ Sun, 27 Dec 2020 11:03:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Naja Archives - Campaign Middle East https://campaignme.com/tag/naja/ 32 32 Ramsey Naja: A crisis is not a media channel https://campaignme.com/ramsey-naja-a-crisis-is-not-a-media-channel/ Wed, 08 Jul 2020 09:00:50 +0000 https://campaignme.com/?p=25664 By Ramsey Naja, former CCO of JWT One thing about large-scale crises is that they tend to sharpen people’s built-in cynicism into the kind of instrument prized by meticulous Japanese chefs. And nothing, absolutely nothing, draws that instrument out of its sheath quicker than the whiff of commercial vested interest. Here you are, confined for […]

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