Nada Assaf Archives - Campaign Middle East https://campaignme.com/tag/nada-assaf/ Wed, 30 Jul 2025 07:50:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Nada Assaf Archives - Campaign Middle East https://campaignme.com/tag/nada-assaf/ 32 32 Cannes Lions 2025: The not-so-quiet power of authenticity https://campaignme.com/cannes-lions-2025-the-not-so-quiet-power-of-authenticity/ Wed, 30 Jul 2025 07:50:09 +0000 https://campaignme.com/?p=106108 As Cannes Lions 2025 wrapped, I found myself thinking less about the spectacle and more about the quieter signals hinting at where our industry is headed. Amid the scale and energy, some signs were too frequent to ignore. I approached this year’s Lions with curiosity and a dash of scrutiny, waiting for that inevitable “Aha!” […]

The post Cannes Lions 2025: The not-so-quiet power of authenticity appeared first on Campaign Middle East.

]]>