music Archives - Campaign Middle East https://campaignme.com/tag/music/ Wed, 03 Jun 2026 06:28:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png music Archives - Campaign Middle East https://campaignme.com/tag/music/ 32 32 Are musicians in the Middle East missing out financially by not registering their work? https://campaignme.com/are-musicians-in-the-middle-east-missing-out-financially-by-not-registering-their-work/ Wed, 03 Jun 2026 06:28:32 +0000 https://campaignme.com/?p=122816 Musicians in the Middle East are missing out financially by not registering their work. Simultaneously, businesses in the region risk lawsuits for failing to license music used in audio advertising campaigns. Brands across the region are increasingly incorporating music and sound in their branding campaigns to connect with a wider audience through multiple channels, giving […]

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]]> Spotify introduces “Verified by Spotify” https://campaignme.com/spotify-introduces-verified-by-spotify/ Tue, 12 May 2026 08:00:18 +0000 https://campaignme.com/?p=121911 Music is evolving, and so are the ways users discover and connect with artists. In the AI era, it’s more important than ever to be able to trust the authenticity of the music we listen to. To tackle this, Spotify, is rolling out Verified by Spotify badge, as well as additional details about artists’ activity […]

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]]> How Power Horse, Dè Favela are building community within youth culture https://campaignme.com/how-power-horse-de-favela-is-building-community-within-youth-culture/ Wed, 06 May 2026 12:48:50 +0000 https://campaignme.com/?p=121517 Dè Favela, a community event by PBLK Affairs hosted its latest edition on May 2. The event, powered  by Power Horse brought together youth across Dubai for a night of football, fashion, music and more. The concept reflects a generation shaped by multiple identities, drawing inspiration from the spirit of Brazilian favelas. Campaign Middle East […]

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]]> How micro-communities are rewriting brand growth in the UAE https://campaignme.com/how-micro-communities-are-rewriting-brand-growth-in-the-uae/ Thu, 30 Apr 2026 12:06:58 +0000 https://campaignme.com/?p=121318 A few years ago, if you wanted to know whether a song would work, you asked a radio programmer. Today, you watch what a 19-year-old editor does with a 15-second clip on TikTok — and whether three of his friends do the same thing within 48 hours. This shift hasn’t just changed the music industry. […]

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]]> Keeping your brand sounding great when budgets are tight https://campaignme.com/keeping-your-brand-sounding-great-when-budgets-are-tight/ Mon, 20 Apr 2026 12:54:58 +0000 https://campaignme.com/?p=120814 In times of economic and geopolitical uncertainty, it isn’t unusual for brands to start tightening their spending to remain healthy as a business. When this happens, marketing – sadly – is often one of the first budgets to feel the impact. And when these budgets get tough, it can be tempting for marketers to look […]

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]]> Anghami brings seven Arab musicians to release song on connection, community https://campaignme.com/anghami-brings-seven-arab-musicians-to-release-song-on-connection-community/ Tue, 14 Apr 2026 09:40:33 +0000 https://campaignme.com/?p=120497 Leading artists from across the Arab world have come together on Anghami to release Aktar Men Ayya Waqt (More Than Ever), a timely track reflecting a shared moment of emotion, connection, and resilience across the region. Launching on Anghami, the track brings together voices from across the Middle East, featuring AbdulAziz Louis, Aseel Hameem, Bader […]

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]]> BeatFM launches campaign warning that its music comes with ‘Side Effects’ https://campaignme.com/beatfm-launches-campaign-warning-that-its-music-comes-with-side-effects/ Tue, 07 Apr 2026 06:00:58 +0000 https://campaignme.com/?p=118954 Adpro& Group has launched ‘Side Effects’, a bold new campaign for Seagulls Broadcast’s BeatFM 102.5, marking the relaunch of the station as the home of some of the best music in the region. The campaign shifts the focus from what music is to what music does, celebrating the emotional and behavioral side effects of the […]

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]]> Dubai DET’s Beautiful Destinations, MusicNation launch UAE campaign for creative community https://campaignme.com/dubai-dets-beautiful-destinations-musicnation-launch-uae-campaign-for-creative-community/ Mon, 06 Apr 2026 06:42:29 +0000 https://campaignme.com/?p=118635 MusicNation is launching a nationwide movement designed to bring people together through music, expression and shared identity, especially in light of the current uncertainty impacting the creative community. At a time when many artists and creatives are navigating disruption, this campaign aims to channel that energy into something unifying and meaningful, celebrating the UAE through […]

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]]> Creativity in times of strife has never waited for permission https://campaignme.com/creativity-in-times-of-strife-has-never-waited-for-permission/ Fri, 03 Apr 2026 08:16:25 +0000 https://campaignme.com/?p=118610 Creativity has never asked if the moment was appropriate. It has simply continued – sometimes quietly, sometimes defiantly – because not creating was never really an option. History, if you look at it sideways, is not just a record of conflict. It is a record of what refused to stop. In 1665, when the plague […]

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]]> MassiveMusic adds to MENA team with new appointment https://campaignme.com/massivemusic-adds-to-mena-team-with-new-appointment/ Thu, 02 Apr 2026 11:47:05 +0000 https://campaignme.com/?p=118551 Music and sonic agency MassiveMusic has expanded its Dubai-based team with the appointment of Tara El Chami as Senior Account Manager. The agency, established in 2022,  has added El Chami to the team as her expertise in account management across the media, entertainment, FMCG and telecomms sectors aligns with MassiveMusic’s plans to service a wider […]

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