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	<title>Musab AlJuwayr Archives - Campaign Middle East</title>
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		<title>Lay&#8217;s puts a Saudi twist on its global &#8216;No Lay&#8217;s No Game&#8217; campaign</title>
		<link>https://campaignme.com/lays-puts-a-saudi-twist-on-its-global-no-lays-no-game-campaign/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 09:53:21 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Ahmed El Sheikh]]></category>
		<category><![CDATA[Fan of the Match]]></category>
		<category><![CDATA[FIFA World Cup 2026]]></category>
		<category><![CDATA[House of Comms]]></category>
		<category><![CDATA[Hussein Abdulghani]]></category>
		<category><![CDATA[Lay's]]></category>
		<category><![CDATA[Mohaisen AlJamaan]]></category>
		<category><![CDATA[Mohammed Noor]]></category>
		<category><![CDATA[Musab AlJuwayr]]></category>
		<category><![CDATA[Nawaf AlAqidi]]></category>
		<category><![CDATA[OMD]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[Salem Al-Dawsari]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123720</guid>

					<description><![CDATA[<p>To kickstart the countdown to the FIFA World Cup 2026, Lay’s has brought the global tournament closer to fans in Saudi Arabia, honoring the matchday traditions and shared moments that unite supporters during one of the world&#8217;s biggest football events. As the official snack partner of the FIFA World Cup 2026, Lay’s has introduced opportunities [&#8230;]</p>
<p>The post <a href="https://campaignme.com/lays-puts-a-saudi-twist-on-its-global-no-lays-no-game-campaign/">Lay&#8217;s puts a Saudi twist on its global &#8216;No Lay&#8217;s No Game&#8217; campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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