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	<title>Munir Khoja Archives - Campaign Middle East</title>
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	<title>Munir Khoja Archives - Campaign Middle East</title>
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		<title>Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet</title>
		<link>https://campaignme.com/saudi-campaign-reveals-kids-who-surprised-cristiano-ronaldo-and-the-internet/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 25 May 2026 13:45:21 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[ambitions]]></category>
		<category><![CDATA[brand amplification]]></category>
		<category><![CDATA[Community Jameel]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Cristiano Ronaldo]]></category>
		<category><![CDATA[CSR activation]]></category>
		<category><![CDATA[CSR campaign]]></category>
		<category><![CDATA[dreams]]></category>
		<category><![CDATA[film campaign]]></category>
		<category><![CDATA[internal communications]]></category>
		<category><![CDATA[Jameel Motorsport]]></category>
		<category><![CDATA[jumbo screen messaging]]></category>
		<category><![CDATA[Munir Khoja]]></category>
		<category><![CDATA[on-ground player walkout]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Rami Hmadeh]]></category>
		<category><![CDATA[Sameer Suri]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi campaign]]></category>
		<category><![CDATA[Serviceplan Arabia]]></category>
		<category><![CDATA[Serviceplan Group]]></category>
		<category><![CDATA[Serviceplan Groupe Middle East]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[underprivileged children]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122522</guid>

					<description><![CDATA[<p>In a region where football is more than just a sport, and the focus often remains football celebrities such as Cristiano Ronaldo, Community Jameel Saudi in collaboration with Jameel Motorsport have redefined what a matchday moment can mean for underprivileged children. Together with Serviceplan Arabia – the creative agency behind the concept, strategy and execution [&#8230;]</p>
<p>The post <a href="https://campaignme.com/saudi-campaign-reveals-kids-who-surprised-cristiano-ronaldo-and-the-internet/">Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Jameel Motorsport on bridging racing and gaming at EWC 2025</title>
		<link>https://campaignme.com/jameel-motorsport-on-bridging-real-racing-and-gaming-at-esports-world-cup/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Fri, 08 Aug 2025 09:58:15 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Activations]]></category>
		<category><![CDATA[eSports World Cup]]></category>
		<category><![CDATA[Esports World Cup Foundation]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Jameel Motorsport]]></category>
		<category><![CDATA[motorsport]]></category>
		<category><![CDATA[Munir Khoja]]></category>
		<category><![CDATA[Riyadh Boulevard]]></category>
		<category><![CDATA[Saudi 2030]]></category>
		<category><![CDATA[Vision 2030]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106486</guid>

					<description><![CDATA[<p>When Munir Khoja, the Managing Director of Marketing Communications at Abdul Latif Jameel Motors, and the lead behind its Jameel Motorsport initiative, talks about the brand’s presence at the Esports World Cup (EWC), he doesn’t focus on products or race cars. He talks about building a bridge – a connection between the two racing worlds: [&#8230;]</p>
<p>The post <a href="https://campaignme.com/jameel-motorsport-on-bridging-real-racing-and-gaming-at-esports-world-cup/">Jameel Motorsport on bridging racing and gaming at EWC 2025</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Rally Jameel shows Saudi Arabia&#8217;s strides in empowerment across the globe</title>
		<link>https://campaignme.com/rally-jameel-shows-saudi-arabias-strides-in-empowerment-across-the-globe/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 30 Jul 2025 06:33:51 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Abdul Latif Jameel Motors]]></category>
		<category><![CDATA[AlQassim]]></category>
		<category><![CDATA[AlUla]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[creative campaign]]></category>
		<category><![CDATA[Driven By Her]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[female audiences]]></category>
		<category><![CDATA[first women-only navigational rally in the Middle East]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Hail]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[integrated media campaign]]></category>
		<category><![CDATA[Jameel Motorsport]]></category>
		<category><![CDATA[KSA]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mediaplus Middle East]]></category>
		<category><![CDATA[Munir Khoja]]></category>
		<category><![CDATA[Oman]]></category>
		<category><![CDATA[Petra]]></category>
		<category><![CDATA[Rally Jameel]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Serviceplan Arabia]]></category>
		<category><![CDATA[Snapchat]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[success metrics]]></category>
		<category><![CDATA[Tabuk]]></category>
		<category><![CDATA[the UAE]]></category>
		<category><![CDATA[the UK]]></category>
		<category><![CDATA[the US]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[unique users]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106093</guid>

					<description><![CDATA[<p>Jameel Motorsport – part of Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia since 1955 – has captured global attention through its international media campaign showcasing Rally Jameel, the first women-only navigational rally in the Middle East. Leveraging prime advertising locations worldwide, the Rally Jameel &#8216;Driven By Her&#8217; campaign emphasised [&#8230;]</p>
<p>The post <a href="https://campaignme.com/rally-jameel-shows-saudi-arabias-strides-in-empowerment-across-the-globe/">Rally Jameel shows Saudi Arabia&#8217;s strides in empowerment across the globe</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation</title>
		<link>https://campaignme.com/jameel-motorsport-disrupts-fortnite-ecosystem-to-demonstrate-cost-of-deforestation/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 28 Mar 2025 04:30:12 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Abdul Latif Jameel]]></category>
		<category><![CDATA[deforestation]]></category>
		<category><![CDATA[Fortnite]]></category>
		<category><![CDATA[Jameel Gaming]]></category>
		<category><![CDATA[Jameel Motorsport]]></category>
		<category><![CDATA[Karim Mroueh]]></category>
		<category><![CDATA[Munir Khoja]]></category>
		<category><![CDATA[Rami Hmadeh]]></category>
		<category><![CDATA[Serviceplan Arabia]]></category>
		<category><![CDATA[The Treeless Map]]></category>
		<category><![CDATA[trees]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=98602</guid>

					<description><![CDATA[<p>Saudi Arabia&#8217;s Jameel Motorsport, part of Abdul Latif Jameel, has partnered with Serviceplan Arabia to launch The Treeless Map initiative that merges gaming with environmental awareness. Through a custom-built Fortnite map, which removes one of the game’s core resources – trees, the initiative highlights the devastating impact of deforestation and natural resource depletion. Karim Mroueh, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/jameel-motorsport-disrupts-fortnite-ecosystem-to-demonstrate-cost-of-deforestation/">Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Serviceplan&#8217;s Ramadan spot looks for missing dates</title>
		<link>https://campaignme.com/serviceplans-ramadan-spot-looks-for-missing-dates/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Tue, 28 Mar 2023 11:03:00 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video & Audio]]></category>
		<category><![CDATA[“Serviceplan Middle East”]]></category>
		<category><![CDATA[Abdul Latif Jameel Motors]]></category>
		<category><![CDATA[Film Campaigns]]></category>
		<category><![CDATA[Munir Khoja]]></category>
		<category><![CDATA[Ramadan]]></category>
		<category><![CDATA[Ramadan Advertisements]]></category>
		<category><![CDATA[Serviceplan]]></category>
		<category><![CDATA[Serviceplan Experience]]></category>
		<category><![CDATA[Toyota]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=59174</guid>

					<description><![CDATA[<p>Abdul Latif Jameel Motors&#8217; new film captures how families celebrate the spirit of togetherness and generosity during Ramadan — beautifully revealing that even in the most chaotic circumstances, the love and togetherness between family members always shine through. The film opens with a family member being the first to arrive, setting off a chain of [&#8230;]</p>
<p>The post <a href="https://campaignme.com/serviceplans-ramadan-spot-looks-for-missing-dates/">Serviceplan&#8217;s Ramadan spot looks for missing dates</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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