mullenlowe Archives - Campaign Middle East https://campaignme.com/tag/mullenlowe/ Thu, 04 Dec 2025 06:13:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png mullenlowe Archives - Campaign Middle East https://campaignme.com/tag/mullenlowe/ 32 32 MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup https://campaignme.com/mena-agencies-remain-strong-despite-major-global-omnicom-ipg-shakeup/ Wed, 03 Dec 2025 05:16:10 +0000 https://campaignme.com/?p=112643 Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

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]]> Women in advertising: ‘It’s time for ads to catch up with reality’ https://campaignme.com/women-in-advertising-its-time-for-ads-to-catch-up-with-reality/ Wed, 28 Aug 2024 12:24:53 +0000 https://campaignme.com/?p=88858 Historically, advertising has been the playground of ‘mad men’. Men dominated the strategy rooms, creative boards, and client meetings, leaving women to break through ceilings that seemed to be made of reinforced glass. Even now, when women have proven they can handle anything from rocket science to rugby, we still hear those charming remarks like, […]

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]]> The campaigns that caught our eye in 2023 https://campaignme.com/the-campaigns-that-caught-our-eye/ Wed, 27 Dec 2023 10:00:23 +0000 https://campaignme.com/?p=74107 1 Hungerstation The Subconscious Order Agency: Wunderman Thompson Riyadh  The food delivery app introduced a smart feature that allowed users to order food online by harnessing the power of their subconscious mind. The app recognised when the user scrolled for a long time and launched the subconscious ordering tool. Several cuisine images were displayed as the […]

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]]> MENA Power List 2023: Decoding Humanity by MullenLowe’s Mounir Harfouche https://campaignme.com/mena-power-list-2023-decoding-humanity-by-mullenlowes-mounir-harfouche/ Thu, 05 Oct 2023 12:33:47 +0000 https://campaignme.com/?p=69792   Campaign Middle East recently covered industry movers and shakers from the advertising, marketing and creative space for our MENA Power List 2023 issue and there was a strong sense of optimism about the region’s landscape for marketers to flourish. Mounir Harfouche has been the CEO at MullenLowe MENA for 13 years. His favourite hobby […]

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]]> The Annual 2022: Top 15 Film Campaigns https://campaignme.com/the-annual-2022-top-15-film-campaigns/ Tue, 03 Jan 2023 08:43:29 +0000 https://campaignme.com/?p=56726 Here’s our round-up of the top 15 film campaigns from the Middle East. 1 Emirates Gerry the Goose Production: Untold Studios Director: Ben Cronin 2 Qatar Fund for Development Women in Conflict Zones Production house: The Film House Doha  Writer and director: Omar Khalifa 3 LEGO Brick the Rules Agency: Grey Group Dubai and Grey Group Singapore Film company: […]

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]]> Why would Dubai be the best creative agency in the world? By MullenLowe’s Mounir Harfouche https://campaignme.com/why-would-dubai-be-the-best-creative-agency-in-the-world-by-mullenlowes-mounir-harfouche/ Thu, 17 Mar 2022 10:53:57 +0000 https://campaignme.com/?p=46482 Courage, inventiveness, intelligence, vision, leadership, curiosity, perseverance, passion, collaboration, discipline, playfulness, positivity and pride. Those are some of the traits of a creative mind, but they also happen to be some of the characteristics of Dubai. What made me think of this analogy? Maybe it’s because of my 27 years in the business and my […]

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]]> Unilever’s Knorr celebrates ‘eativists’ in global campaign by IPG agencies https://campaignme.com/unilevers-knorr-celebrates-eativists-in-global-campaign-by-ipg-agencies/ Tue, 23 Feb 2021 12:22:07 +0000 https://campaignme.com/?p=33336 By Brittaney Kiefer Unilever food brand Knorr has launched a global campaign encouraging people to change the world by changing what’s on their plates. “Eat for good”, created by an Interpublic team of agencies including MullenLowe Group, Golin, R/GA and ITB, targets so-called “eativists” – people who believe food can be a force for change […]

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]]> Marcomms 360 – Predictions 2021 is now live https://campaignme.com/marcomms-360-predictions-2021-is-now-live/ Tue, 15 Dec 2020 06:00:52 +0000 https://campaignme.com/?p=31122 Campaign’s flagship conference. Marcomms 360 – Predictions 2021 is now live. To login to the event, please visit:  https://campaignme.com/marcomms360/event-details/  The conference is supported by Platinum Sponsor:  Accenture Interactive; Gold Sponsors: Choueiri Group, Snap, Hearts & Science, MullenLowe, Vamp and mFilterIt; and Strategic Partner The Marketing Society. Speakers include David Fregonas and Kristine Lasam from Accenture […]

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]]> PG Tips promotes ‘green’ tea bags in eco-savvy campaign https://campaignme.com/pg-tips-promotes-green-tea-bags-in-eco-savvy-campaign/ Tue, 01 Dec 2020 08:00:29 +0000 https://campaignme.com/?p=30579 by Emmet McGonagle Unilever-owned PG Tips has launched a campaign encouraging tea lovers to reduce household waste via its biodegradable tea bags. Created by Lola MullenLowe, “Have you made the switch” starts as a young girl organises a tea party with her stuffed toys, including the brand’s beloved monkey mascot. Do you want to see […]

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]]> Campaign officially announces Marcomms 360 – Predictions 2021 https://campaignme.com/campaign-officially-announces-marcomms-360-predictions-2021/ Thu, 26 Nov 2020 09:00:44 +0000 https://campaignme.com/?p=30539 Campaign is pleased to announce the latest edition of our flagship Marcomms 360 conference. Marcomms 360 – Predictions 2021 will take place virtually on December 14-15 and will be free to attend. We are continuing with our successful predictions format, adapted for online, where industry leaders will present their outlooks for specific areas of media, […]

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