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	<title>MrBeast Archives - Campaign Middle East</title>
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		<title>&#8216;Try Not to Enjoy It&#8217;: Riyadh Season unveils promo film ft. Speed, KSI and MrBeast</title>
		<link>https://campaignme.com/try-not-to-enjoy-it-riyadh-season-unveils-promo-film-ft-speed-ksi-and-mrbeast/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 02 Oct 2025 04:25:08 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[BigTime Creative Shop]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[General Entertainment Authority (GEA)]]></category>
		<category><![CDATA[Gibson Hazard]]></category>
		<category><![CDATA[integrated campaign]]></category>
		<category><![CDATA[iShowspeed]]></category>
		<category><![CDATA[KSI]]></category>
		<category><![CDATA[Mohammed Sehly]]></category>
		<category><![CDATA[MrBeast]]></category>
		<category><![CDATA[Rayyan Aoun]]></category>
		<category><![CDATA[Riyadh]]></category>
		<category><![CDATA[Riyadh Season]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Platforms]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Try Not to Enjoy It]]></category>
		<category><![CDATA[Turki Alalshikh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=109549</guid>

					<description><![CDATA[<p>The countdown to Riyadh Season has begun in grand fashion with the release of BigTime Creative Shop’s new promo film, &#8216;Try Not To Enjoy It&#8217;, featuring global icons MrBeast, iShowspeed and KSI. Created to launch the new sports and entertainment season in Saudi Arabia with maximum impact, the film underscores the diversity of Riyadh Season: [&#8230;]</p>
<p>The post <a href="https://campaignme.com/try-not-to-enjoy-it-riyadh-season-unveils-promo-film-ft-speed-ksi-and-mrbeast/">&#8216;Try Not to Enjoy It&#8217;: Riyadh Season unveils promo film ft. Speed, KSI and MrBeast</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Matter of Fact: Pushing past the transaction</title>
		<link>https://campaignme.com/matter-of-fact-pushing-past-the-transaction/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Mon, 04 Aug 2025 12:36:05 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Partner content]]></category>
		<category><![CDATA[Cicero and Bernay]]></category>
		<category><![CDATA[F1 the movie]]></category>
		<category><![CDATA[Gen Z]]></category>
		<category><![CDATA[Matter of fact]]></category>
		<category><![CDATA[META]]></category>
		<category><![CDATA[MrBeast]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Tariq Al Sharabi]]></category>
		<category><![CDATA[vqans]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106319</guid>

					<description><![CDATA[<p>Marketing in its current state is becoming formulaic, with companies emphasising seamless communication while their messaging focuses more on transactions and consumption rather than connection, especially in digital and social media. However, Gen Z, being the elusive and sceptical audience, sees through this. They want brands to offer identity and experiences, and more notably, connections. [&#8230;]</p>
<p>The post <a href="https://campaignme.com/matter-of-fact-pushing-past-the-transaction/">Matter of Fact: Pushing past the transaction</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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