MR Archives - Campaign Middle East https://campaignme.com/tag/mr/ Wed, 17 Dec 2025 03:59:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MR Archives - Campaign Middle East https://campaignme.com/tag/mr/ 32 32 When XR enters its next chapter https://campaignme.com/when-xr-enters-its-next-chapter/ Wed, 17 Dec 2025 04:00:40 +0000 https://campaignme.com/?p=113336 For more then a decade, extended reality (XR) — the coming together of augmented reality (AR), virtual reality (VR) and mixed reality (MR) — lived between promise and practical adoption. It proved its value in tourism, culture, training and government services, yet rarely became central to agencies strategy. XR wasn’t failing. It simply lacked the […]

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]]> Snap unveils content, browsing features on AR Spectacles https://campaignme.com/snap-unveils-content-browsing-communicating-features-on-ar-spectacles/ Tue, 16 Sep 2025 09:24:25 +0000 https://campaignme.com/?p=108665 Ahead of the public launch of Snapchat Spectacles, which is currently scheduled for 2026, Snap has introduced Snap OS 2.0 to the market – a software that will bring Spectacles to life by enabling real-time, AI-powered experiences that will allow people to interact naturally with the world around them using their hands and voice. Snap […]

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]]> Flam raises $14mn in Series A to scale AI infra for brands and marketers https://campaignme.com/flam-raises-14mn-in-series-a-to-scale-ai-infra-for-brands-and-marketers/ Tue, 13 May 2025 12:00:43 +0000 https://campaignme.com/?p=102239 Flam, a leading AI-powered mixed-reality content creation and publishing platform for immersive and experiential marketing and advertising, has raised $14mn in Series A funding to scale its AI infrastructure, which is aimed at helping marketers turn any touchpoint into an interactive, app-less digital and 3D experience. The Series A round was led by RTP Global, […]

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