movies Archives - Campaign Middle East https://campaignme.com/tag/movies/ Wed, 07 Jan 2026 12:48:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png movies Archives - Campaign Middle East https://campaignme.com/tag/movies/ 32 32 How sound may have saved a billion dollar film franchise https://campaignme.com/how-sound-may-have-saved-a-billion-dollar-film-franchise/ Wed, 07 Jan 2026 12:48:27 +0000 https://campaignme.com/?p=114158 As post-production on Dune Part 3 shifts into top gear to ensure it meets a December 2026 release date, devotees of Denis Villeneuve’s version of Frank Herbert’s epic tale are impatiently salivating for the first trailer. Folks in the marketing sector should keep a look out for it, too. Because if it’s anything like the […]

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]]> Do premium screens deliver premium results? https://campaignme.com/do-premium-screens-deliver-premium-results/ Fri, 16 May 2025 06:30:53 +0000 https://campaignme.com/?p=102490 While premium cinema screens deliver powerful audience engagement year-round, something truly exceptional happens during GCC’s hottest months. As temperatures soar past 45°C, premium cinema environments dramatically amplify their appeal, creating an unparalleled opportunity to connect with the region’s most valuable consumers when their attention is most focused and receptive. Beyond impressions: The attention economy Let’s […]

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]]> Motivate Val Morgan reveals its sizzle reel for 2024 https://campaignme.com/motivate-val-morgan-reveals-its-2024-sizzle-reel/ Mon, 22 Jan 2024 13:07:32 +0000 https://campaignme.com/?p=75119 Motivate Val Morgan has unveiled its 2024 Sizzle Reel. The reel offers a preview of what is poised to be an extraordinary year at the cinema. Following a standout year of success at the box office, the 2024 sizzle reel shines a spotlight on a cinematic landscape adorned not only with blockbuster franchises but also […]

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]]> Emirates takes 100 years of Warner Bros to the skies https://campaignme.com/emirates-takes-100-years-of-warner-bros-to-the-skies/ Wed, 23 Aug 2023 11:21:08 +0000 https://campaignme.com/?p=66775 Emirates has announced that it will be taking the Warner Bros celebration to the skies. The airline will be celebrating by bringing 100 Warner Bros. Studios films to the airline’s entertainment system, ICE. The airline’s 100-year collection will feature classic films and documentaries that were released by the studio over the last hundred years. The […]

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]]> Alexa, I See Coke: Saudi Arabia’s voice campaign https://campaignme.com/alexa-i-see-coke-saudi-arabias-voice-campaign/ Mon, 20 Mar 2023 09:45:36 +0000 https://campaignme.com/?p=58968 Coca-Cola Middle East connects pop culture and the mealtime movie experience with Alexa’s witty tone to create in-home movie magic with the I See Coke campaign. In partnership with WPP’s Open X unit with the creative development led by VMLY&R COMMERCE, the campaign uses a new skill that allows Saudi consumers to receive a discount voucher for […]

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]]> MBC Group extends partnership with Warner Bros. Discovery https://campaignme.com/mbc-group-extends-partnership-with-warner-bros-discovery/ Thu, 19 Jan 2023 08:38:38 +0000 https://campaignme.com/?p=57286 MBC Group, the largest media company in the Middle East and North Africa (MENA), announced the extension of its partnership with Warner Bros. Discovery.  The partnership will allow MBC to  make Warner Bros. and Cartoon Network content offerings available to the consumers in the MENA region. The extended partnership with Warner Bros. will result in […]

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]]> Motivate Val Morgan launches its 2023 Sizzle Reel https://campaignme.com/motivate-val-morgan-launches-its-2023-sizzle-reel/ Wed, 30 Nov 2022 10:00:56 +0000 https://campaignme.com/?p=55673 Motivate Val Morgan has launched its 2023 Sizzle Reel, featuring comic book crimefighters, edge of your seat action-packed blockbusters, extraordinary adventures, creepy horror classics and family-friendly flicks, all of which is set to release exclusively in cinema over the year ahead. Whatever it is you are after– the good, the bad, or the ugly –cinema […]

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]]> Empire movies promotes Brahmāstra release https://campaignme.com/empire-movies-promotes-brahmastra-release/ Mon, 17 Oct 2022 09:00:10 +0000 https://campaignme.com/?p=54012 Empire Movies promoted the UAE release of movie Brahmāstra: Part One with the official premiere on Sept 8 that took place in the new Roxy Cinema at Dubai Hills Mall at the biggest screen of the MENA region, the Xtreme Roxy. Directed by Ayan Mukherji and produced by Star Studios, Dharma Productions, Prime Focus and Starlight […]

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]]> Empire Entertainment celebrates ‘Where the Crawdads Sing’ release https://campaignme.com/empire-entertainment-celebrates-where-the-crawdads-sing-release/ Tue, 13 Sep 2022 07:23:11 +0000 https://campaignme.com/?p=52979 Empire Entertainment celebrated the UAE release of the movie, Where the Crawdads Sing, with a performance and a panel discussion. To carry this out, Empire Entertainment, the exclusive theatrical distributor of rights for Sony Pictures, Fox Star India and Sony Pictures India in the Middle East collaborated with Reel Cinemas and communications agency Comco MEA. […]

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]]> What Netflix can learn from Disney – by Claire Huxley https://campaignme.com/what-netflix-can-learn-from-disney/ Thu, 01 Sep 2022 06:06:24 +0000 https://campaignme.com/?p=52571 By Claire Huxley, strategy director at Superunion. Netflix has enjoyed its position as the definitive streaming platform for years. It was the first to spot the opportunity to offer movies and TV online, gobbling up beloved titles and developing a reputation for being the place to watch whatever, whenever. Until very recently, Netflix has been a […]

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