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	<title>Momentum UAE Archives - Campaign Middle East</title>
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		<title>Behind-the-scenes: How Miral orchestrated &#8216;a decoy&#8217; before a dazzling Disney reveal</title>
		<link>https://campaignme.com/behind-the-scenes-how-miral-disney-orchestrated-a-decoy-before-a-magical-moment-at-yas-island/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 27 May 2025 01:04:28 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Abu Dhabi]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[confidentiality]]></category>
		<category><![CDATA[Creative Strategy]]></category>
		<category><![CDATA[decoy]]></category>
		<category><![CDATA[Deja Vu]]></category>
		<category><![CDATA[Dejavu UAE]]></category>
		<category><![CDATA[Disney theme park]]></category>
		<category><![CDATA[drones]]></category>
		<category><![CDATA[earned media coverage]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[Global media junket]]></category>
		<category><![CDATA[HQ Worldwide Shows]]></category>
		<category><![CDATA[HQWS]]></category>
		<category><![CDATA[Initiative]]></category>
		<category><![CDATA[Initiative MENAT]]></category>
		<category><![CDATA[magna global]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[media rollout]]></category>
		<category><![CDATA[Miral]]></category>
		<category><![CDATA[Miral Destinations]]></category>
		<category><![CDATA[Momentum]]></category>
		<category><![CDATA[Momentum Dubai]]></category>
		<category><![CDATA[Momentum UAE]]></category>
		<category><![CDATA[night-time spectacular]]></category>
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		<category><![CDATA[project announcement]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[scripting]]></category>
		<category><![CDATA[storyboarding]]></category>
		<category><![CDATA[The Walt Disney Company]]></category>
		<category><![CDATA[W Abu Dhabi]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Weber Shandwick MENAT]]></category>
		<category><![CDATA[Yas Island]]></category>
		<category><![CDATA[Yas Links]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=102921</guid>

					<description><![CDATA[<p>Miral and The Walt Disney Company strategically orchestrated the unveiling of the first Disney theme park resort in the Middle East and Africa region. This was done in close collaboration with Momentum Dubai, Initiative MENAT, Weber Shandwick MENAT, HQ Worldwide Shows (HQWS) and Dejavu UAE, among other key stakeholders – marking one of the most [&#8230;]</p>
<p>The post <a href="https://campaignme.com/behind-the-scenes-how-miral-disney-orchestrated-a-decoy-before-a-magical-moment-at-yas-island/">Behind-the-scenes: How Miral orchestrated &#8216;a decoy&#8217; before a dazzling Disney reveal</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>After the success of Stayin’ on Yas, Badr Bourji tells us more about the campaign</title>
		<link>https://campaignme.com/after-the-success-of-stayin-on-yas-badr-bourji-tells-us-more-about-the-campaign/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Wed, 18 Aug 2021 12:08:16 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Badr Bourji]]></category>
		<category><![CDATA[Bee Gees]]></category>
		<category><![CDATA[Dejavu]]></category>
		<category><![CDATA[Momentum UAE]]></category>
		<category><![CDATA[Starcom]]></category>
		<category><![CDATA[Stayin’ on Yas]]></category>
		<category><![CDATA[Yas Island]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=39705</guid>

					<description><![CDATA[<p>Yas Island Abu Dhabi has seen incredible social media results following the conclusion of its viral iconic campaign, Stayin’ on Yas. Following three friends as they channelled the Bee Gees in a staycation like no other on Yas Island, the campaign gained significant traction among UAE audiences. The sixty-second spot saw 16 million total online [&#8230;]</p>
<p>The post <a href="https://campaignme.com/after-the-success-of-stayin-on-yas-badr-bourji-tells-us-more-about-the-campaign/">After the success of Stayin’ on Yas, Badr Bourji tells us more about the campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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