Mohammed Sehly Archives - Campaign Middle East https://campaignme.com/tag/mohammed-sehly/ Tue, 05 May 2026 06:17:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mohammed Sehly Archives - Campaign Middle East https://campaignme.com/tag/mohammed-sehly/ 32 32 BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers https://campaignme.com/bigtime-creative-shop-launches-pepsi-football-nation-ft-david-beckham-mo-salah-vini-jr-and-other-star-footballers/ Fri, 24 Apr 2026 13:30:58 +0000 https://campaignme.com/?p=121020 Fresh off its milestone achievements of ranking the highest among MENA agencies in the WARC Creative 100 2026 and being ranked fourth highest among independent agencies globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the biggest names in […]

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]]> Cannes Lions picks 26 jurors from the MENA region for 2026 awards https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/ Fri, 17 Apr 2026 05:30:34 +0000 https://campaignme.com/?p=120676 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will […]

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]]> Are global and regional agencies working as effectively as local Saudi agencies?  https://campaignme.com/are-global-and-regional-agencies-working-as-effectively-as-local-saudi-agencies/ Fri, 19 Dec 2025 13:10:33 +0000 https://campaignme.com/?p=113492 To explore how effectively agencies are supporting Saudi brands and brands operating in the Kingdom, Campaign Middle East posed a simple but divisive question to industry experts in this Industry Forum: Are global and regional agencies working as effectively as local Saudi agencies? The responses highlight why some believe globally enabled, hybrid models are delivering […]

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]]> How music shapes the Saudi weekend https://campaignme.com/how-music-shapes-the-saudi-weekend/ Wed, 26 Nov 2025 09:53:56 +0000 https://campaignme.com/?p=112454 Weekends in Saudi Arabia have their own tempo, a rhythm that signals a collective shift from structure to spontaneity. It’s when the pace of life slows just enough for people to reconnect with friends, family, or simply themselves. And at the center of it all flows music. Across the Kingdom, music sets the pulse of […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: BigTime Creative Shop’s Mohammed Sehly https://campaignme.com/the-mena-power-list-2025-bigtime-creative-shops-mohammed-sehly/ Thu, 09 Oct 2025 14:25:54 +0000 https://campaignme.com/?p=110070 Title: CEO, BigTime Creative Shop Years in the role: 2 years Years in the industry: 14 years Years in the middle east region: Born and raised Other roles / board memberships: Jury at Cannes Lions, CICLOPE, ADC, The One Show, The Loeries, New York Festival. Power Essay: Mastering pop culture – breaking through target audiences […]

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]]> ‘Try Not to Enjoy It’: Riyadh Season unveils promo film ft. Speed, KSI and MrBeast https://campaignme.com/try-not-to-enjoy-it-riyadh-season-unveils-promo-film-ft-speed-ksi-and-mrbeast/ Thu, 02 Oct 2025 04:25:08 +0000 https://campaignme.com/?p=109549 The countdown to Riyadh Season has begun in grand fashion with the release of BigTime Creative Shop’s new promo film, ‘Try Not To Enjoy It’, featuring global icons MrBeast, iShowspeed and KSI. Created to launch the new sports and entertainment season in Saudi Arabia with maximum impact, the film underscores the diversity of Riyadh Season: […]

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]]> Industry Snapshot: The creative rise from Saudi Arabia to the world https://campaignme.com/industry-snapshot-the-creative-rise-from-saudi-arabia-to-the-world/ Fri, 09 May 2025 10:49:58 +0000 https://campaignme.com/?p=102044 In this industry snapshot, BigTime Creative Shop’s Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage. What does it take to be a multiple award-winning agency that also helps clients meet their brand and business objectives? It started with building an exceptional team – talent […]

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]]> Opera enters the boxing ring for Riyadh Season’s The Last Crescendo https://campaignme.com/opera-enters-the-boxing-ring-for-riyadh-seasons-the-last-crescendo/ Wed, 12 Feb 2025 09:40:55 +0000 https://campaignme.com/?p=96049 BigTime Creative Shop has unveiled The Last Crescendo, a cinematic film promoting the highly anticipated rematch between light-heavyweight boxers Artur Beterbiev and Dmitry Bivol. The film, inspired by grand opera, follows BigTime’s Four Crown Showdown and aims to capture the drama surrounding the upcoming bout at Riyadh’s Kingdom Arena on 22 February. The fight will […]

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]]> Saudi creative leaders go independent with agency launch https://campaignme.com/saudi-creative-leaders-go-independent-with-agency-launch/ Thu, 28 Mar 2024 09:35:18 +0000 https://campaignme.com/?p=79617 Creative leaders from the Saudi ad industry, Mohammed Sehly, Rayyan Aoun and Anis Zantout have taken the helm at new creative agency, BigTime Creative Shop, Riyadh. Mohammed Sehly took on the role of the CEO at the agency. Rayyan Aoun is the Chief Creative Officer while Anis Zantout is the Chief Innovations Officer at the […]

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