Mohammad Basma Programmatic & Partnership Director Archives - Campaign Middle East https://campaignme.com/tag/mohammad-basma-programmatic-partnership-director/ Wed, 19 Mar 2025 11:45:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mohammad Basma Programmatic & Partnership Director Archives - Campaign Middle East https://campaignme.com/tag/mohammad-basma-programmatic-partnership-director/ 32 32 Industry Forum: Can AVOD and SVOD continue to co-exist? https://campaignme.com/industry-forum-can-avod-and-svod-continue-to-co-exist/ Fri, 02 Jun 2023 06:41:58 +0000 https://campaignme.com/?p=62509 We asked: can advertising-based video on demand (AVOD) and subscription video on demand (SVOD) continue to co-exist? Here’s what the industry had to say: Prasad Amin Deputy CEO, IAS MEDIA YES Looking at the content consumption behaviour, AVOD and SVOD services can continue to co-exist because they offer different benefits to users. AVOD allows users […]

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