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	<title>Mohamed Anwar Archives - Campaign Middle East</title>
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		<title>Levohistam’s latest campaign treats allergies in Egypt as human experiences</title>
		<link>https://campaignme.com/levohistams-latest-campaign-treats-allergies-in-egypt-as-human-experiences/</link>
		
		<dc:creator><![CDATA[Hiba Faisal]]></dc:creator>
		<pubDate>Mon, 22 Dec 2025 11:53:43 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Egypt]]></category>
		<category><![CDATA[Levohistam]]></category>
		<category><![CDATA[Mohamed Anwar]]></category>
		<category><![CDATA[RACK Agency]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=113586</guid>

					<description><![CDATA[<p>RACK Advertising Agency’s latest campaign for Levohistam highlights the everyday household moments that trigger allergies, from pets to perfumes and air-conditioning. Steering away from overt medical claims, the campaign takes a subtler, human-led approach that reflects life inside Egyptian homes. The resulting campaign resonated widely, achieving high visibility across OOH, television, and digital platforms, and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/levohistams-latest-campaign-treats-allergies-in-egypt-as-human-experiences/">Levohistam’s latest campaign treats allergies in Egypt as human experiences</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Egypt&#8217;s Tie House picks former pro-footballer Zidan for latest campaign</title>
		<link>https://campaignme.com/egypts-tie-house-picks-former-pro-footballer-zidan-for-latest-campaign/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Wed, 09 Jul 2025 09:08:59 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Mohamed Anwar]]></category>
		<category><![CDATA[Mohamed Zidan]]></category>
		<category><![CDATA[RACK Advertising Agency]]></category>
		<category><![CDATA[RACK Egypt]]></category>
		<category><![CDATA[Tie House]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=105242</guid>

					<description><![CDATA[<p>Tie House, a top men&#8217;s fashion brand based in Egypt, has launched a campaign featuring former professional footballer Mohamed Zidan to celebrate its 30-year anniversary. The campaign follows Zidan taking on multiple everyday characters with subtle visual transformations, to depict how Tie House suits all lifestyles, from celebrity to everyday living. &#8220;We wanted to bridge [&#8230;]</p>
<p>The post <a href="https://campaignme.com/egypts-tie-house-picks-former-pro-footballer-zidan-for-latest-campaign/">Egypt&#8217;s Tie House picks former pro-footballer Zidan for latest campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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