Mohamed Al Ayed Archives - Campaign Middle East https://campaignme.com/tag/mohamed-al-ayed/ Mon, 27 Oct 2025 10:49:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mohamed Al Ayed Archives - Campaign Middle East https://campaignme.com/tag/mohamed-al-ayed/ 32 32 Digitect, BBD Perfect Storm ink strategic MoU to drive cross-market collaboration https://campaignme.com/digitect-bbd-perfect-storm-ink-strategic-mou-to-drive-cross-market-collaboration/ Mon, 27 Oct 2025 10:49:53 +0000 https://campaignme.com/?p=110864 Digitect, a leading communications transformation company based in the Kingdom of Saudi Arabia, and BBD Perfect Storm, a creative consultancy headquartered in the United Kingdom – recognised as Global Independent Agency of the Year by The Network One – have officially signed a Memorandum of Understanding (MoU). The agreement signed on the sidelines of Athar […]

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]]> TRACCS, Ainigma partner to accelerate Gen AI adoption across the Middle East https://campaignme.com/traccs-ainigma-partner-to-accelerate-gen-ai-adoption-across-the-middle-east/ Fri, 24 Oct 2025 13:15:17 +0000 https://campaignme.com/?p=110787 TRACCS, an independent, homegrown communications consultancy, and Ainigma, a London-based boutique AI consultancy, have joined forces to advance human-centric innovation and adoption of Generative AI (GenAI) in the region. The collaboration is designed to accelerate business transformation and growth by fostering the strategic, creative and ethical implementation of GenAI programmes across organisations. The partnership, which […]

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]]> Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape https://campaignme.com/athar-festival-2025-unveils-biggest-boldest-programme-to-date-for-saudi-creative-landscape/ Wed, 03 Sep 2025 08:30:25 +0000 https://campaignme.com/?p=107961 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled key highlights of its upcoming third edition including the new venue, programme, and a stellar speakers’ line up. The announcement was made during a press conference led by Motivate Media Group and TRACCS, in the presence of partners […]

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]]> UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity https://campaignme.com/uk-advertising-at-cannes-lions-2025-bridging-markets-building-creativity/ Tue, 29 Jul 2025 07:58:18 +0000 https://campaignme.com/?p=106065 At Cannes Lions this year, ‘storytelling’ was everywhere. But as Kiran Jay Haslam, CMO, Diriyah Company, wisely pointed out, “If you don’t have something worthy of sharing, you don’t have a story.” It’s a reminder that words alone don’t move markets. Ideas with impact do. That shift from buzzwords to real-world challenges set the tone […]

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]]> Athar Festival launches Maheerah Network for women-empowerment https://campaignme.com/athar-festival-launches-maheerah-network-for-women-empowerment/ Wed, 14 May 2025 09:03:06 +0000 https://campaignme.com/?p=102343 Athar – Saudi Festival of Creativity has announced the launch of the Maheerah Network, an initiative, powered by Publicis Groupe, that aims to become a year-round platform dedicated to enabling, inspiring, and nurturing women in the creative marketing and communications industry in the Kingdom. Over the next three years, the Maheerah Network is designed to […]

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]]> Athar Festival 2025 extends final deadline for content https://campaignme.com/athar-festival-2025-opens-call-for-speakers-as-it-returns-for-a-third-edition/ Tue, 13 May 2025 10:01:09 +0000 https://campaignme.com/?p=102280 Athar – Saudi Festival of Creativity has extended the final deadline for its speakers applications, now accepting submissions until 23 May 2025. The festival, which returns for its third edition from 21–22 October 2025 at JAX District – Diriyah Biennale Foundation in Riyadh, invites local and international voices from across the creative marketing industry to […]

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]]> Athar Festival 2025 announces two-day celebration of creativity at Athar Awards https://campaignme.com/athar-festival-2025-to-conclude-with-an-extraordinary-two-day-celebration-of-creativity-at-athar-awards/ Tue, 08 Apr 2025 13:18:25 +0000 https://campaignme.com/?p=99887 Athar, Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, will conclude with the largest and most spectacular edition of Athar Awards to date. Submissions for Athar Awards 2025 officially open today, with 14 new additions bringing the total to over 30 categories, each spotlighting the growing constellation of […]

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]]> Saudi Arabia’s creatives set to capture global spotlight at Athar Festival 2025 https://campaignme.com/saudi-arabias-creatives-set-to-capture-global-spotlight-at-athar-festival-2025/ Thu, 27 Feb 2025 12:00:51 +0000 https://campaignme.com/?p=97064 The third edition of Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, is set to take place from 21-22 October 2025 at JAX District – Diriyah Biennale Foundation in Riyadh. With an expanded format and an even greater focus on international industry collaboration, this year’s edition […]

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]]> TRACCS, Accordience partner to offer integrated local, regional and global comms https://campaignme.com/traccs-accordience-partner-to-offer-integrated-local-regional-and-global-comms/ Tue, 12 Nov 2024 13:53:45 +0000 https://campaignme.com/?p=92132 MENA’s homegrown communications consultancy TRACCS has confirmed a strategic global partnership with Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, bringing together decades of proven expertise and experience. The partnership will enable integrated, reputation-building communications services and solutions for leading organisations, with access to a worldwide network […]

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]]> Athar Awards 2024 winners highlight Saudi creativity and culture https://campaignme.com/athar-awards-2024-celebrates-saudi-creativity-and-culture/ Fri, 08 Nov 2024 12:07:21 +0000 https://campaignme.com/?p=91912 The second edition of Athar – Saudi Festival of Creativity, the Kingdom’s premier event for the creative marketing industry, concluded this week with the Athar Awards ceremony. This year, the Athar awards honoured 51 winners with exceptional achievements, celebrating the strength and growth of Saudi Arabia’s creative and communications sector. Winners across campaign, team, and […]

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