mobile marketing Archives - Campaign Middle East https://campaignme.com/tag/mobile-marketing/ Mon, 17 Nov 2025 09:01:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png mobile marketing Archives - Campaign Middle East https://campaignme.com/tag/mobile-marketing/ 32 32 Peak shopping season: What do consumers want? Biggest challenge for MENA brands? https://campaignme.com/peak-shopping-season-what-do-consumers-want-biggest-challenge-for-mena-brands/ Mon, 17 Nov 2025 08:15:02 +0000 https://campaignme.com/?p=111912 As retailers across the Middle East region prepare for 2025’s high-impact White Friday and Cyber Monday shopping season, consumers are demanding real-time, personalised, and interactive engagement with brands – amid significant growth in conversational messaging channels – according to findings from a new report released by global cloud communications platform Infobip. The platform has revealed how […]

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]]> Steven Sidawi is Maddict’s new COO https://campaignme.com/steven-sidawi-is-maddicts-new-coo/ Wed, 03 May 2023 14:13:34 +0000 https://campaignme.com/?p=61086 By Jalaja Ramanunni Maddict, a mobile marketing platform and location data technology, has appointed Steven Sidawi as its new Chief Operating Officer in Dubai, UAE. Sidawi told Campaign, “I am thrilled to be part of the team here at Maddict. With the worlds of adtech and martech becoming increasingly challenging to navigate, we look forward […]

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]]> One year on: analysing the impact of Apple’s landmark iOS 14 privacy update, by AppsFlyer’s Samer Saad https://campaignme.com/one-year-on-analyzing-the-impact-of-apples-landmark-ios-14-privacy-update-by-appsflyers-samer-saad/ Fri, 22 Apr 2022 08:09:45 +0000 https://campaignme.com/?p=47759 In April 2021, the mobile marketing landscape underwent a significant change, as Apple brought out new privacy features as part of iOS 14.5 — users now have to proactively opt-in to sharing device identifiers, such as Apple’s Identifier for Advertisers, with apps. While this is a positive move from a privacy perspective, it has introduced […]

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]]> MMA WARC Report Reveals Research on the Trends and Future of Mobile Marketing and Technology in the MENA https://campaignme.com/mma-warc-report-reveals-research-on-the-trends-and-future-of-mobile-marketing-and-technology-in-the-mena/ Tue, 09 Nov 2021 12:15:11 +0000 https://campaignme.com/?p=42520  MMA (Mobile Marketing Association) a global marketing platform recently conducted a survey in association with WARC to showcase the regions cutting edge mobile marketing strategies with data from advertisers, agencies, media owners and tech vendors. This annual report examines mobile capabilities, budgets, privacy concerns and new technologies and trends in mobile, to assess how marketers […]

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