MMS Archives - Campaign Middle East https://campaignme.com/tag/mms/ Wed, 08 Apr 2026 13:14:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MMS Archives - Campaign Middle East https://campaignme.com/tag/mms/ 32 32 The business of hosting: a new era for sport and brands https://campaignme.com/the-business-of-hosting-a-new-era-for-sport-and-brands/ Wed, 08 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=119687 For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch. That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the […]

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]]> Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan https://campaignme.com/podcast-mms-nicolas-khoury-on-brands-that-win-during-ramadan/ Mon, 02 Mar 2026 06:00:39 +0000 https://campaignme.com/?p=116148 On the latest episode of Campaign Middle East’s On The Record podcast, Nicolas Khoury,  Associate Director – Agency Partnerships, MBC Media Solutions (MMS), discusses the incredible value and success for Ramadan marketing that can be unlocked by kick-starting client and agency collaborative efforts well ahead of time. Khoury reveals fascinating ways in which not only products, but […]

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]]> Ramadan: Where culture, commerce and screens converge https://campaignme.com/ramadan-where-culture-commerce-and-screens-converge/ Thu, 26 Feb 2026 05:19:33 +0000 https://campaignme.com/?p=116973 Every year, Ramadan reshapes the rhythm of life across the GCC. Daily schedules shift, nights grow longer, families gather, and media consumption reaches its peak, but what defines Ramadan today is not just scale; it is convergence. Culture, commerce and content intersect in ways that create one of the most powerful brand-building environments of the […]

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]]> Nissan highlights heritage, connects locally ahead of Kuwait National Day https://campaignme.com/nissan-highlights-heritage-connects-locally-during-ramadan-ahead-of-kuwait-national-day/ Mon, 23 Feb 2026 06:11:02 +0000 https://campaignme.com/?p=116665 Nissan Kuwait has rolled out a campaign that celebrates its Japanese DNA, heritage, philosophy, technology, design and parts, while also highlighting its brand equity in Kuwait through cultural elements and Nissan Patrol’s deep emotional connection with the local community. The brand is marking more than 75 years with local distributor Abdulmohsen Abdulaziz Al Babtain Co, […]

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]]> MMS, Balady+ campaign delivers 13% consideration uplift, surge in app downloads https://campaignme.com/mms-balady-campaign-delivers-13-consideration-uplift-surge-in-app-downloads/ Thu, 19 Feb 2026 09:55:45 +0000 https://campaignme.com/?p=116549 Balady+, a homegrown Saudi navigation app by NHC Innovation, has revealed details about its strategic collaboration with MBC Media Solutions (MMS) to deepen trust and build stronger affinity with Saudi audiences. For those who haven’t experienced it yet, the Balady+ navigation app fuses local insight and intelligence with a vivid 3D interface that is engineered […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> Great businesses don’t fail; invisible ones do https://campaignme.com/great-businesses-dont-fail-invisible-ones-do/ Tue, 10 Feb 2026 05:41:15 +0000 https://campaignme.com/?p=115983 Let’s be honest: Marketing isn’t rocket science. But it is genuinely shocking to see how many business owners get the basics completely wrong. A friend recently joined a wellness facility that had invested millions in state-of-the-art equipment and a beautifully designed space. Yet despite the impressive setup, business was slow and sales were stagnant. I […]

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]]> DCT Abu Dhabi picks Merkle MENA to lead digital experience for Louvre Abu Dhabi https://campaignme.com/dct-abu-dhabi-picks-merkle-to-lead-digital-experience-for-louvre-abu-dhabi/ Mon, 02 Feb 2026 07:00:07 +0000 https://campaignme.com/?p=115372 Merkle, dentsu’s technology-enabled customer experience management company, has been selected by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), through its Museums Shared Services (MSS) division, to lead a transformative digital partnership for Louvre Abu Dhabi. This multi-year engagement will see Merkle design, develop and maintain world-class digital experiences for Louvre […]

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]]> MMS unveils MBC Group’s 2026 Ramadan line-up at star-studded Riyadh event https://campaignme.com/mms-unveils-mbc-groups-2026-ramadan-line-up-at-riyadh-event/ Wed, 21 Jan 2026 05:20:32 +0000 https://campaignme.com/?p=114851 MBC Media Solutions (MMS) hosted an exclusive star-studded event in Riyadh yesterday, unveiling MBC Group’s highly anticipated Ramadan 2026 content line-up and sponsorship opportunities. The gathering brought together prominent figures from the entertainment, media and advertising industries, alongside senior MBC Group leadership, for an immersive presentation spotlighting the group’s Ramadan content slate and MMS’s brand […]

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]]> Digital Essays 2025: CTV – The screen that brought us back together https://campaignme.com/digital-essays-2025-ctv-the-screen-that-brought-us-back-together/ Wed, 17 Dec 2025 13:31:08 +0000 https://campaignme.com/?p=113318 For decades, the world’s stories unfolded on front pages, linear channels and around the majlis. Then came the era of endless scrolling – where culture scattered across countless feeds and fleeting stories. Now, the script is shifting once more. In a region that has always loved gathering – for Ramadan series, football nights, or everyday […]

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