MMA Archives - Campaign Middle East https://campaignme.com/tag/mma/ Tue, 10 Feb 2026 05:53:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MMA Archives - Campaign Middle East https://campaignme.com/tag/mma/ 32 32 The year ahead: What marketing leaders need to know in 2026 https://campaignme.com/the-year-ahead-what-marketing-leaders-need-to-know-in-2026/ Mon, 09 Feb 2026 03:00:36 +0000 https://campaignme.com/?p=115853 2026 will not be a year defined by a single breakthrough. Instead, it will be defined by a new operating reality. Technology, culture, platforms, expectations, and regulation are all shifting simultaneously, and not always in alignment. The most important shift marketing leaders must make in 2026 is moving from optimisation to orchestration, from improving parts […]

The post The year ahead: What marketing leaders need to know in 2026 appeared first on Campaign Middle East.

]]> MMA Global rebrands as Marketing + Media Alliance to help marketers create value https://campaignme.com/mma-global-rebrands-as-marketing-media-alliance-to-help-marketers-create-value/ Thu, 30 Oct 2025 13:00:42 +0000 https://campaignme.com/?p=111105 MMA Global, Inc, the global non-profit industry body is ushering in a new era with a rebrand to Marketing + Media Alliance (MMA), reflecting its evolution into a global community of CMOs and senior marketing leaders united by a shared goal — to advance marketers’ ability to create value. This shift intends to clarify what […]

The post MMA Global rebrands as Marketing + Media Alliance to help marketers create value appeared first on Campaign Middle East.

]]> MMA launches free certificate programme on mobile advertising https://campaignme.com/mma-launches-free-certificate-programme-on-mobile-advertising/ Mon, 06 Jan 2025 13:57:43 +0000 https://campaignme.com/?p=94405 MMA MENA, the regional arm of the global Mobile Marketing Association, has announced its first certificate programme in the region, focusing on mobile advertising. Titled “Elevating Your Brand with Mobile Today,” this three-part online course aims to provide marketing professionals with practical, research-backed insights into mobile-first strategies. The free certificate programme, conducted in collaboration with […]

The post MMA launches free certificate programme on mobile advertising appeared first on Campaign Middle East.

]]> MMA Academy expands to MENA with a student pitch competition https://campaignme.com/mma-academy-expands-to-mena-with-a-student-pitch-competition/ Wed, 02 Oct 2024 06:34:56 +0000 https://campaignme.com/?p=90182 The Modern Marketing Association MENA (MMA MENA) has announced the expansion of its educational initiative, MMA Academy, into the Middle East and North Africa (MENA) region. The association’s first initiative in the region is a semester-long MBA student pitch competition that was launched in collaboration between American University in Dubai (AUD) and entertainment platform OSN. […]

The post MMA Academy expands to MENA with a student pitch competition appeared first on Campaign Middle East.

]]> The power of data maturity in marketing https://campaignme.com/the-power-of-data-maturity-in-marketing/ Tue, 05 Mar 2024 08:00:43 +0000 https://campaignme.com/?p=78204 A decade ago, McKinsey Global Institute called Big Data “The next frontier for innovation, competition and productivity”. Since then, the role of data in business has evolved; elevating decision-making, deepening customer understanding and enhancing operational efficiency. Data maturity is a vital measurement for business. It gauges how advanced a company is at analysing statistical information. […]

The post The power of data maturity in marketing appeared first on Campaign Middle East.

]]> Have you played your part yet? https://campaignme.com/have-you-played-your-part-yet/ Wed, 19 Apr 2023 07:35:30 +0000 https://campaignme.com/?p=59907 Last month,  the second DEI Global Census in marketing went live. While some countries were proactive (New Zealand, Poland and United States), the survey received only 113 responses in the region. A minimum of 300 responses are required to deliver a market specific analysis for the region. So, regional advertising associations and bodies ABG, IAB […]

The post Have you played your part yet? appeared first on Campaign Middle East.

]]> ESG 2022: ESG or greenwashing? – by MMA’s Melis Ertem https://campaignme.com/esg-2022-esg-or-greenwashing-by-mmas-melis-ertem/ Mon, 07 Nov 2022 06:01:09 +0000 https://campaignme.com/?p=54737 By Melis Ertem, regional director, Turkey and MENA, Mobile Marketing Association (MMA) Environmental, social, governance. Three words that can strike fear in the hearts of responsible marketers everywhere. As the world moves to be more socially conscious – driven greatly by the transition of Gen Z-ers transitioning to adulthood and entering the workforce – companies […]

The post ESG 2022: ESG or greenwashing? – by MMA’s Melis Ertem appeared first on Campaign Middle East.

]]> MMA WARC Report Reveals Research on the Trends and Future of Mobile Marketing and Technology in the MENA https://campaignme.com/mma-warc-report-reveals-research-on-the-trends-and-future-of-mobile-marketing-and-technology-in-the-mena/ Tue, 09 Nov 2021 12:15:11 +0000 https://campaignme.com/?p=42520  MMA (Mobile Marketing Association) a global marketing platform recently conducted a survey in association with WARC to showcase the regions cutting edge mobile marketing strategies with data from advertisers, agencies, media owners and tech vendors. This annual report examines mobile capabilities, budgets, privacy concerns and new technologies and trends in mobile, to assess how marketers […]

The post MMA WARC Report Reveals Research on the Trends and Future of Mobile Marketing and Technology in the MENA appeared first on Campaign Middle East.

]]> RAKBANK joins the Mobile Marketing Association as board member https://campaignme.com/rakbank-joins-the-mobile-marketing-association-as-board-member/ Thu, 25 Mar 2021 06:14:31 +0000 https://campaignme.com/?p=34340 The National Bank of Ras Al Khaimah, RAKBANK, an innovator in the mobile marketing space, joins the Mobile Marketing Association (MMA) as one of the local players in the modern marketing scene and is set to play a major role in driving the MMA MENA’s strategic direction during their one-year tenure as a board member […]

The post RAKBANK joins the Mobile Marketing Association as board member appeared first on Campaign Middle East.

]]> MMA calls for help with Viewability survey https://campaignme.com/mma-calls-for-help-with-viewability-survey/ Sun, 12 Jul 2020 12:00:28 +0000 https://campaignme.com/?p=25748 Do you genuinely know what percentage of digital ads were viewable last year? Does advertisers money go to waste with unviewable ads? These are questions the Mobile Marketing Association (MMA) MENA wants to find out. The organisation is conducting online research and is asking the marketing community to fill out a short survey to help. […]

The post MMA calls for help with Viewability survey appeared first on Campaign Middle East.

]]>