MMA MENA Archives - Campaign Middle East https://campaignme.com/tag/mma-mena/ Fri, 22 May 2026 10:59:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MMA MENA Archives - Campaign Middle East https://campaignme.com/tag/mma-mena/ 32 32 MMA MENA publishes a standardised influencer marketing guide https://campaignme.com/mma-mena-publishes-a-standardised-influencer-marketing-guide/ Fri, 22 May 2026 10:59:27 +0000 https://campaignme.com/?p=122415 The Marketing + Media Alliance MENA (MMA MENA) publishes The MENA Influencer Marketing Guide, a standardised framework for influencer performance measurement, valuation, and pricing across the Middle East and North Africa. Powered by Inflow and Montent, the guide is the inaugural output of the MMA MENA Influencer Marketing Committee and marks a significant step in […]

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]]> Deadlines extended for SMARTIES MENA 2026 submissions https://campaignme.com/deadlines-extended-for-smarties-mena-2026-submissions/ Tue, 14 Apr 2026 06:11:25 +0000 https://campaignme.com/?p=120486 The Marketing + Media Alliance MENA (MMA MENA) has extended key deadlines to the SMARTIES MENA Awards 2026 in light of the evolving situation across the MENA region. The extension aims to provide brands, agencies, media partners, and marketing leaders with additional time and flexibility to prepare and submit their most impactful work. Updated submission […]

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]]> Balancing AI ethics with speed and innovation https://campaignme.com/balancing-ai-ethics-with-speed-and-innovation/ Fri, 12 Sep 2025 11:42:49 +0000 https://campaignme.com/?p=108494 Last month I explored how evolving search behaviour is reshaping the way audiences discover and interact with content. I reflected a broader truth that all aspects of our industry are changing faster than ever, and the ‘marketing tool kit’ is redefining the very nature of engagement. Artificial Intelligence (AI) is at the centre of this […]

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]]> The engagement shift: How search is reshaping the media landscape https://campaignme.com/the-engagement-shift-how-search-is-reshaping-the-media-landscape/ Tue, 01 Jul 2025 12:40:32 +0000 https://campaignme.com/?p=104658 The role of search is undergoing a profound evolution, reshaping how audiences discover, access, and engage with content. From trending TikTok videos to AI-curated news summaries, search behaviour is now central to how people navigate and consume media. It is not only influencing what people see, but also how they interact with brands, publishers and […]

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]]> Influencers in 2025: Building trust in a digital world https://campaignme.com/influencers-in-2025-building-trust-in-a-digital-world/ Fri, 21 Mar 2025 05:30:08 +0000 https://campaignme.com/?p=98294 The role of influencers in marketing has evolved dramatically over the past decade, but in 2025, one factor is set to dominate the industry: Trust. Against the backdrop of Mark Zuckerberg’s latest decision to remove fact-checkers across Meta-owned platforms, the conversation around authenticity, misinformation, and brand credibility has never been more critical. For brands and […]

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]]> MMA launches free certificate programme on mobile advertising https://campaignme.com/mma-launches-free-certificate-programme-on-mobile-advertising/ Mon, 06 Jan 2025 13:57:43 +0000 https://campaignme.com/?p=94405 MMA MENA, the regional arm of the global Mobile Marketing Association, has announced its first certificate programme in the region, focusing on mobile advertising. Titled “Elevating Your Brand with Mobile Today,” this three-part online course aims to provide marketing professionals with practical, research-backed insights into mobile-first strategies. The free certificate programme, conducted in collaboration with […]

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]]> MMA MENA appoints Linda Kender as Business Development and Growth Director https://campaignme.com/mma-mena-appoints-linda-kender-as-business-development-growth-director/ Tue, 10 Dec 2024 06:50:31 +0000 https://campaignme.com/?p=93302 MMA MENA has announced the appointment of Linda Kender as the Business Development & Growth Director for the MENA region. In her new role, Linda will support MMA MENA’s mission to expand its membership by addressing emerging trends and providing regional insights.   She will build partnerships with organisations that align with MMA’s mission and […]

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]]> Evaluating the impact of permission-based marketing in the UAE https://campaignme.com/evaluating-the-impact-of-permission-based-marketing-in-the-uae/ Thu, 10 Oct 2024 06:00:49 +0000 https://campaignme.com/?p=90809 Two months ago, the telemarketing landscape in the UAE fundamentally changed with the implementation of strict new regulations by the UAE Government. These laws, which limit telemarketing calls to specific hours, require explicit identification of the company and purpose at the beginning of calls, and impose severe penalties for violations, clearly underscore a significant shift […]

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]]> Fostering inclusion: A path forward for women in leadership https://campaignme.com/fostering-inclusion-a-path-forward-for-women-in-leadership/ Thu, 29 Aug 2024 05:42:47 +0000 https://campaignme.com/?p=88869 The path for women in leadership has not been smooth. Although some progress has been made, women are taking more active roles across the private and public sectors in the MENA region. Governments are setting ambitious goals to close the gender pay gap and more organisations are prioritising gender diversity. A recent Bain and Company […]

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]]> MMA MENA announces ‘Smarties NFT Edition’ https://campaignme.com/mma-mena-announces-smarties-nft-edition/ Thu, 14 Apr 2022 09:44:56 +0000 https://campaignme.com/?p=47488 MMA SMARTIES Awards is an annual competition honouring outstanding innovation, creativity and success in modern marketing that results in significant business impact. It is renowned as the world’s only global mobile marketing awards programme that recognizes leaders, brands, agencies, and tech providers that use technology to Pioneer new approaches in modern marketing. The competition for […]

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