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		<title>Umniah by Beyon&#8217;s &#8216;Darb El Asateer&#8217; revives voice of a Jordanian legend ahead of FIFA World Cup</title>
		<link>https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 10:50:36 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
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		<category><![CDATA[Media]]></category>
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		<category><![CDATA[Video]]></category>
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		<category><![CDATA[AI]]></category>
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		<category><![CDATA[belonging]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[cultural context]]></category>
		<category><![CDATA[Darb El Asateer]]></category>
		<category><![CDATA[Dina Aldaoud]]></category>
		<category><![CDATA[emotional intent]]></category>
		<category><![CDATA[Farah Hourani]]></category>
		<category><![CDATA[Farid Malki]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[FIFA World Cup 2026]]></category>
		<category><![CDATA[Jordan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Miteb Al-Saggar]]></category>
		<category><![CDATA[Moonstone Productions]]></category>
		<category><![CDATA[Nasir AlBashir]]></category>
		<category><![CDATA[Nicola Sabanegh]]></category>
		<category><![CDATA[pride]]></category>
		<category><![CDATA[Rami Qaddoumi]]></category>
		<category><![CDATA[Scarab Records]]></category>
		<category><![CDATA[The Journey of Legends]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Umniah]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123073</guid>

					<description><![CDATA[<p>As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched &#8216;Darb El Asateer&#8216; – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s [&#8230;]</p>
<p>The post <a href="https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/">Umniah by Beyon&#8217;s &#8216;Darb El Asateer&#8217; revives voice of a Jordanian legend ahead of FIFA World Cup</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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