Miral Archives - Campaign Middle East https://campaignme.com/tag/miral/ Mon, 06 Apr 2026 13:12:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Miral Archives - Campaign Middle East https://campaignme.com/tag/miral/ 32 32 Podcast: Yas Island Abu Dhabi’s Badr Bourji delivers a masterclass on brand-building https://campaignme.com/podcast-yas-island-abu-dhabis-badr-bourji-delivers-a-masterclass-on-brand-building/ Fri, 19 Dec 2025 05:55:06 +0000 https://campaignme.com/?p=113372 On the latest episode of Campaign Middle East’s On The Record podcast, Badr Bourji, Senior Vice President of Marketing, Miral Destinations, offers a masterclass on the measurable impact of brand-building with a clear focus on core values, while resonating with diverse global and local audiences. Bourji dives into crucial conversations within the brand and marketing industry, including the […]

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]]> Yas Island Abu Dhabi’s Warner Bros. World sparks conversations offline and online https://campaignme.com/yas-island-abu-dhabis-warner-bros-world-sparks-conversations-offline-and-online/ Tue, 25 Nov 2025 09:43:40 +0000 https://campaignme.com/?p=112342 If you’ve slowed down to a crawl in peak morning traffic on your way to work after taking the exit off Sheikh Zayed Road onto the D61 flyover entering Dubai Media City, you’ve probably got the best view of the massive Batman billboard building takeover for Yas Island Abu Dhabi’s Warner Bros. World which reads […]

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]]> Yas Island Abu Dhabi cranks up the volume with ‘Bastanis’ campaign https://campaignme.com/yas-island-abu-dhabi-cranks-up-the-volume-with-bastanis-campaign/ Tue, 27 May 2025 02:00:39 +0000 https://campaignme.com/?p=102931 Building on the success of previous summer campaigns, Yas Island Abu Dhabi is turning up the volume for the summer of 2025, presenting a vibrant, refreshed rendition of the beloved hit song “Bastanis” as part of a campaign brought to life in collaboration with the renowned Kuwaiti group, Miami Band, as well as creative agency […]

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]]> Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal https://campaignme.com/behind-the-scenes-how-miral-disney-orchestrated-a-decoy-before-a-magical-moment-at-yas-island/ Tue, 27 May 2025 01:04:28 +0000 https://campaignme.com/?p=102921 Miral and The Walt Disney Company strategically orchestrated the unveiling of the first Disney theme park resort in the Middle East and Africa region. This was done in close collaboration with Momentum Dubai, Initiative MENAT, Weber Shandwick MENAT, HQ Worldwide Shows (HQWS) and Dejavu UAE, among other key stakeholders – marking one of the most […]

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]]> Community-inspired Campaign Joy shows memorable moments at Miral https://campaignme.com/community-inspired-campaign-joy-shows-memorable-moments-at-miral/ Fri, 16 May 2025 11:20:20 +0000 https://campaignme.com/?p=102493 Miral, a leading creator of immersive destinations and experiences in Abu Dhabi, has launched a human-centric campaign titled Campaign Joy, which aims to foster deeper connections with visitors, members of the community and Miral’s key partners through the powerful emotion of joy. Campaign Joy is being rolled out through an integrated marketing and communications approach, starting […]

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]]> Zindagi Na Milegi Dobara sequel? Yas Island ads make the case with 1.5 billion views https://campaignme.com/zindagi-na-milegi-dobara-sequel-miral-ads-make-the-case-with-1-5-billion-views/ Mon, 07 Apr 2025 05:30:46 +0000 https://campaignme.com/?p=99200 Over the past 24 hours [as of writing this article], Bollywood news has been buzzing with the prospect of a Zindagi Na Milegi Dobara sequel – 14 years after the release of the 2011 box office hit – as actor Hrithik Roshan reportedly hinted at the possibility following an incredibly successful episodic ad campaign for […]

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]]> Shaquille O’Neal, Flipperachi drop rap track in Yas Island campaign https://campaignme.com/shaquille-oneal-flipperachi-drop-rap-track-in-yas-island-campaign/ Mon, 11 Nov 2024 13:41:43 +0000 https://campaignme.com/?p=92015 Basketball icon Shaquille O’Neal and Bahrain’s very own rap sensation Flipperachi have joined forces to drop a rap track as part of Miral Destinations and Yas Island’s latest ‘What Can’t We Do‘ campaign. Turning Yas Island’s top spots into a stage for fun, thrills, and all things larger-than-life, the campaign hero film is shot across […]

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]]> Miral collaborates with Media Camp to promote sustainability https://campaignme.com/miral-collaborates-with-media-camp-to-promote-sustainability/ Wed, 13 Sep 2023 10:45:51 +0000 https://campaignme.com/?p=68376 Miral have partnered with Media Camp by Creative Lab – Creative Media Authority to host its media camp at SeaWorld Yas Island.  The partnership demonstrates Miral’s commitment to the community and environment.  Under the theme ‘Digital Media Content Creation’, camp participants from across the UAE aged 12-15 years old were tasked with creating long-form video content […]

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]]> Miral partners with Aldar and Creative Lab to foster creativity among university students https://campaignme.com/miral-partners-with-aldar-and-creative-lab-to-creativity-among-university-students/ Mon, 31 Jul 2023 09:20:12 +0000 https://campaignme.com/?p=65443 Miral has partnered with Aldar and Creative Lab overseen by Creative Media Authority to host the Yas design contest. Students across the UAE were invited to showcase their creativity by submitting unique designs for a pop-up installation. After a thorough evaluation process and public vote, Arfa Abdul Azeem, Shifa Asif, and Gopika Rethikumar from Amity […]

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]]> Flip becomes SapientRazorfish as Publicis Sapient launches in region https://campaignme.com/flip-becomes-sapientrazorfish-publicis-sapient-launches-region/ Wed, 11 Jan 2017 10:44:50 +0000 https://campaignme.com/?p=12026 Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

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