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		<title>Podcast: MMS&#8217; Nicolas Khoury on brands that win during Ramadan</title>
		<link>https://campaignme.com/podcast-mms-nicolas-khoury-on-brands-that-win-during-ramadan/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 02 Mar 2026 06:00:39 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=116148</guid>

					<description><![CDATA[<p>On the latest episode of Campaign Middle East’s On The Record podcast, Nicolas Khoury,  Associate Director &#8211; Agency Partnerships, MBC Media Solutions (MMS), discusses the incredible value and success for Ramadan marketing that can be unlocked by kick-starting client and agency collaborative efforts well ahead of time. Khoury reveals fascinating ways in which not only products, but [&#8230;]</p>
<p>The post <a href="https://campaignme.com/podcast-mms-nicolas-khoury-on-brands-that-win-during-ramadan/">Podcast: MMS&#8217; Nicolas Khoury on brands that win during Ramadan</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Meydan Free Zone launches &#8216;CX Files&#8217; YouTube series for &#8216;when things go wrong&#8217;</title>
		<link>https://campaignme.com/meydan-free-zone-launches-cx-files-youtube-series-for-when-things-go-wrong/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 05:37:25 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=116801</guid>

					<description><![CDATA[<p>Meydan Free Zone has launched a six-episode YouTube series called CX Files showcasing the real work behind customer experience (CX) at the free zone, and what happens when CX gets tested. Each episode highlights the importance of CX and reminds audiences of what happens when things go wrong; when parts of the process fails; when [&#8230;]</p>
<p>The post <a href="https://campaignme.com/meydan-free-zone-launches-cx-files-youtube-series-for-when-things-go-wrong/">Meydan Free Zone launches &#8216;CX Files&#8217; YouTube series for &#8216;when things go wrong&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Bocasu café in Dubai creates comedy drama mini series starring its own staff</title>
		<link>https://campaignme.com/bocasu-cafe-in-dubai-creates-comedy-drama-mini-series-starring-its-own-staff/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 12 Feb 2026 04:40:56 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Chef Yu Hasegawa]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[comedy drama series]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=116135</guid>

					<description><![CDATA[<p>In a first of its kind for the regional marketing and advertising landscape, Dubai-born Japanese concept café Bocasu has created and produced its own 10-part scripted comedy-drama series starring its actual team members, with no professional actors. Filmed entirely in Dubai, BocaShow is a narrative-driven series inspired by the real journey of building Bocasu, the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/bocasu-cafe-in-dubai-creates-comedy-drama-mini-series-starring-its-own-staff/">Bocasu café in Dubai creates comedy drama mini series starring its own staff</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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