Mindshare Archives - Campaign Middle East https://campaignme.com/tag/mindshare/ Thu, 16 Jul 2026 15:41:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mindshare Archives - Campaign Middle East https://campaignme.com/tag/mindshare/ 32 32 Campaign Middle East’s 40 Over 40 2026 https://campaignme.com/campaign-middle-easts-40-over-40-2026/ Fri, 17 Jul 2026 05:00:59 +0000 https://campaignme.com/?p=124852 Here is Campaign Middle East’s inaugural 40 over 40 list, an annual initiative starting 2026. This new annual initiative bears a simple purpose: to recognise leaders who have shaped the regional brand and marketing industry over the past 15 years and more, often silently and steadily without applause. This is not a ranking. It is […]

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]]> Campaign Middle East 40 Over 40 2026: Abdallah Safieddine, Mindshare https://campaignme.com/campaign-middle-east-40-over-40-2026-abdallah-safieddine-mindshare/ Wed, 15 Jul 2026 05:11:52 +0000 https://campaignme.com/?p=124706 Abdallah Safieddine, Senior VP, UAE and Lower Gulf, Mindshare has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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]]> Is regional marketing more brand-led than campaign-led? https://campaignme.com/is-regional-marketing-more-brand-led-than-campaign-led/ Tue, 02 Jun 2026 07:30:46 +0000 https://campaignme.com/?p=122674 As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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]]> Du and WPP Media’s Mindshare reveal elevated digital media quality with DoubleVerify https://campaignme.com/du-and-wpp-medias-mindshare-reveal-elevated-digital-media-quality-with-doubleverify/ Mon, 25 May 2026 07:00:34 +0000 https://campaignme.com/?p=122492 Mindshare MENA, A WPP Media Brand, in partnership with du, one of UAE’s leading telecommunication providers, has revealed the results of a strategic initiative to enhance digital media quality and brand safety. By deepening its use of DoubleVerify’s (DV) comprehensive media effectiveness solution, the partnership achieved a significant reduction in media block rates, enhanced viewability […]

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]]> du campaign ‘bridges the space between’ people, communities in the UAE https://campaignme.com/du-campaign-bridges-the-space-between-people-communities-in-the-uae/ Tue, 06 Jan 2026 09:00:15 +0000 https://campaignme.com/?p=114027 Telecom and digital services provider du has launched ‘Bridging the Spaces Between Us’: a new brand campaign that places human connection at the centre of its story. Created with TBWA\RAAD, and brought to life in collaboration with Mindshare, The Goat Agency, SOCIALEYEZ,  The Hanging House, and Rush Films, the du campaign premiered on Burj Khalifa, […]

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]]> Property Finder unveils ‘It All Starts Here’ integrated campaign https://campaignme.com/property-finder-unveils-it-all-starts-here-integrated-marketing-campaign/ Thu, 11 Sep 2025 05:20:58 +0000 https://campaignme.com/?p=108449 Property Finder has revealed the strategic rollout of the ‘It All Starts Here’ integrated marketing campaign, timed perfectly during a peak real estate period that combines back-to-school, the end of summer, the influx of new arrivals in the UAE – all of which reportedly make it a prime time for renting, buying and investing in homes. […]

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]]> Virgin Mobile launches heartfelt ‘Be In the Moment’ campaign https://campaignme.com/virgin-mobile-reveals-strategic-rollout-of-be-in-the-moment-360-campaign/ Wed, 10 Sep 2025 13:00:52 +0000 https://campaignme.com/?p=108340 Virgin Mobile UAE has unveiled its new 360-degree campaign, Be In the Moment. Everywhere., marking a bold departure from the lighthearted comedy of its previous offer-led campaign. This time, the brand goes beyond offers and tech talk – to create a deeper emotional connection with its audience. It’s about meaningful presence, not just presence. A […]

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]]> Globale Media appoints Vishal Singh as VP – Agency and Advertising Partnerships https://campaignme.com/globale-media-appoints-vishal-singh-as-vp-agency-and-advertising-partnerships/ Wed, 03 Sep 2025 04:00:24 +0000 https://campaignme.com/?p=107973 Globale Media – a leading performance marketing, branding and adtech solutions – has appointed Vishal Singh as Vice President – Agency & Advertising Partnerships . With more than two decades of rich experience across telecom, media and digital advertising, Singh brings expertise in brand management, business strategy, and marketing innovation to accelerate Globale Media’s next […]

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]]> Cannes Lions 2025 contenders: MENA campaigns to keep an eye on https://campaignme.com/cannes-lions-2025-contenders-mena-campaigns-to-keep-an-eye-on/ Wed, 11 Jun 2025 10:26:03 +0000 https://campaignme.com/?p=103541 With just days to go for the Cannes Lions International Festival of Creativity 2025 expectations for the MENA region are riding high – especially given that agencies from the UAE and KSA picked up 22 Lions and a Grand Prix in 2024. As a result of this success last year, the UAE climbed three spots […]

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]]> MMA Smarties MENA 2025 winners announced https://campaignme.com/mma-smarties-mena-2025-winners-announced/ Fri, 16 May 2025 11:56:29 +0000 https://campaignme.com/?p=102513 The MMA SMARTIES MENA 2025 winners were revealed at a ceremony held at Atlantis, The Palm, Dubai, recognising marketing effectiveness and innovation across the region. The annual programme honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. Publicis Groupe agencies led […]

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