Mindshare MENA Archives - Campaign Middle East https://campaignme.com/tag/mindshare-mena/ Mon, 25 Aug 2025 11:31:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mindshare MENA Archives - Campaign Middle East https://campaignme.com/tag/mindshare-mena/ 32 32 These are Campaign Middle East’s Work picks for August https://campaignme.com/these-are-campaign-middle-easts-work-picks-for-august/ Mon, 25 Aug 2025 11:31:41 +0000 https://campaignme.com/?p=107072 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the picks for August – featuring work from Volkswagen Middle East, McDonald’s Bahrain, OLX Lebanon, Ras Al Khaimah Tourism […]

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]]> du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record. https://campaignme.com/du-campaign-12-creators-1-phone-48-hour-non-stop-livestream-1-guinness-world-record/ Wed, 14 May 2025 06:20:20 +0000 https://campaignme.com/?p=102347 Telecom and digital services provider du has set a Guinness World Record™ for the ‘Longest Promotional Livestream’, accomplished in collaboration with TikTok Live MENA, as part of its Unstoppable Network campaign. The campaign was brought to life by creative agency TBWA\Raad, production house Digital Tree, media agency Mindshare, and influencer agency GOAT, part of GroupM, […]

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]]> The Annual: Top 10 pitches of 2024 https://campaignme.com/the-annual-top-10-pitches-of-2024/ Tue, 31 Dec 2024 11:23:36 +0000 https://campaignme.com/?p=94210 2024 was a mixed year for pitches in a highly competitive market where margins remain tight, with some agencies being picked by big brands, several others retaining current clients, while a few others lost out on crucial prospective clients. For those agencies who came out on top, the pitches were pivotal as a testament to […]

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]]> Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling https://campaignme.com/campaign-saudi-briefing-spotlight-on-long-term-brand-strategy-sports-marketing-storytelling/ Fri, 18 Oct 2024 10:31:38 +0000 https://campaignme.com/?p=91180 Close to 200 industry leaders, including heads of brand, marketing, and agencies from the Ministry of Tourism of Saudi Arabia, STC, SMC, Adidas, TikTok, Publicis Groupe, MBC Media Solutions (MMS), UTURN Webedia Group (UWG), SRMG, Mindshare MENA, ASFAR, NES, Pixis, Fusion Five Advertising, and AdScholars, among others gathered at the Sheraton Riyadh Hotel & Towers […]

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]]> Here are the speakers for Campaign Saudi Briefing: Media and Marketing 2024 https://campaignme.com/here-are-the-speakers-for-campaign-saudi-briefing-media-and-marketing-2024/ Mon, 14 Oct 2024 09:37:46 +0000 https://campaignme.com/?p=91028 Media and marketing experts in Saudi Arabia are coming together to discuss the dynamic landscape of media and marketing in the Kingdom this Thursday, 17 October, at Sheraton Riyadh Hotel and Towers. Campaign Saudi Briefing: Media and Marketing 2024 will begin at 9 a.m. and promises attendees insightful discussions from industry heavyweights who are driving […]

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]]> Are regional strategies moving towards outcome-based models https://campaignme.com/are-regional-strategies-moving-towards-outcome-based-models/ Wed, 07 Aug 2024 12:25:49 +0000 https://campaignme.com/?p=88032 Campaign Middle East asked several industry experts their take on the question: Are strategies in the Middle East moving more towards outcome-based models? Here’s what they had to say: Faisal Mohammad Naim Senior Strategist and Content Expert, Entourage YES With the advent of big data analytics, the creative industry is becoming more data-driven. As emphasis grows […]

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]]> Du ‘Blue Man’ ad campaign boldly ‘puts B2B in the corner’ https://campaignme.com/du-blue-man-ad-campaign-boldly-puts-b2b-in-the-corner/ Mon, 29 Jul 2024 12:12:20 +0000 https://campaignme.com/?p=87671 Du has departed from traditional B2B advertising norms for its latest ‘Business Starter’ teaser campaign. Instead of favouring formality, the brand has opted to play on curiosity, intrigue, and the mysterious. For a whole week, Du ran a campaign with a creative of a “blue man” without any mention of the brand, product, pricing, promotion, […]

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]]> GroupM MENA drives new business wins and client success https://campaignme.com/strategic-moves-propel-business-wins-and-client-success-at-groupm-mena/ Mon, 03 Jun 2024 07:41:06 +0000 https://campaignme.com/?p=84755 GroupM, WPP’s media investment group has unveiled a new chapter of success in the  region. Following recent leadership appointments and organisational developments, GroupM MENA has secured over 10 significant business wins in less than six months. New business wins for the group include Wakemaker MENA’s win of L’Oréal Middle East Mindshare MENA’s wins of Al […]

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]]> Building a resilient banking brand amid short-term pressures https://campaignme.com/building-a-resilient-banking-brand-amid-short-term-pressures/ Tue, 19 Dec 2023 06:00:08 +0000 https://campaignme.com/?p=73803 Today, most banks follow the same tactics, luring customers with ‘rewards’ and thus focusing on short-termism rather than building long-term partnerships. This approach, driven by the need for quick, measurable results, aligns with the prevailing pressure on brand teams to meet quarterly sales goals. Banking experiences are also becoming more commoditised, product sets largely homogenous, […]

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]]> Faris Sibai to leave Mindshare MENA for new role https://campaignme.com/faris-shibai-to-leave-mindshare-mena-for-new-role/ Mon, 28 Aug 2023 13:35:22 +0000 https://campaignme.com/?p=67078 Faris Sibai has announced his departure from his role as the Chief Growth Officer at Mindshare MENA. In his Linkedin post, dated 28 August 2023, he mentions that September would be his last month in Dubai, after spending more than 17 years in the city. He shares his gratitude towards his agency whom he has […]

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