mindset Archives - Campaign Middle East https://campaignme.com/tag/mindset/ Tue, 09 Dec 2025 09:40:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png mindset Archives - Campaign Middle East https://campaignme.com/tag/mindset/ 32 32 Attitude: The true differentiator in your career journey https://campaignme.com/attitude-the-true-differentiator-in-your-career-journey/ Tue, 09 Dec 2025 04:00:19 +0000 https://campaignme.com/?p=112899 In the world of business, success is often said to rest on three key attributes: knowledge, skills, and attitude. These pillars form the foundation of a fulfilling career. But when you face the hiring process, the question is: which of these matters most to the people deciding whether to bring you onboard? Is it what […]

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]]> The millennial attention gap in your 2026 marketing plan https://campaignme.com/the-millennial-attention-gap-in-your-2026-marketing-plan/ Wed, 27 Aug 2025 09:20:35 +0000 https://campaignme.com/?p=107296 TikTok isn’t a teen playground. In the UAE it’s daily media for millennial decision-makers. Social media penetration is 100 per cent here, with around 7.5 million people using TikTok. Treat it like a side channel and you’re funding the gap. TikTok literacy check: Let’s run a quick TikTok Literacy Challenge. How would you answer: “Do […]

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]]> UAE Cannes Young Lions judge: ‘It’s about solving problems, not just ‘cool’ ideas’ https://campaignme.com/uae-cannes-young-lions-judge-its-about-solving-problems-not-just-cool-ideas/ Thu, 06 Mar 2025 04:40:45 +0000 https://campaignme.com/?p=97445 I was recently invited to judge the Digital Category of the 2025 UAE Cannes Young Lions competition, organised by Motivate Media Group and Motivate Val Morgan, the official representatives of Cannes Lions in the UAE, and powered by Getty Images. The challenge was to develop an innovative digital campaign that addresses a specific brief with […]

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