millenials Archives - Campaign Middle East https://campaignme.com/tag/millenials/ Tue, 23 Jun 2026 15:26:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png millenials Archives - Campaign Middle East https://campaignme.com/tag/millenials/ 32 32 Report: Multi-stop travel is reshaping UAE travellers’ spending https://campaignme.com/report-multi-stop-travel-is-reshaping-uae-travellers-spending/ Tue, 23 Jun 2026 15:26:38 +0000 https://campaignme.com/?p=123726 Travellers in the UAE are increasingly embracing ‘Travel Maxxing’ – planning trips around multiple destinations, stopovers and experiences rather than a single endpoint – according to new insights from a report Collinson International. The report found that younger travellers are leading the shift towards more frequent and experience-led travel. Globally, almost half (48 per cent) […]

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]]> How marketing is transforming global horse racing https://campaignme.com/how-marketing-is-transforming-global-horse-racing/ Mon, 06 Jan 2025 09:22:45 +0000 https://campaignme.com/?p=94395 The horse racing industry, steeped in legacy, history and tradition, has always attracted a loyal fan base. For decades, marketing strategies primarily relied on traditional channels: television ads, radio, print media, and sponsorships. However, in recent years, a significant shift has been taking place. With the rise of digital technology and changing consumer preferences, the […]

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]]> The generation ignored by brands and the advertising industry https://campaignme.com/the-generation-ignored-by-brands-and-the-advertising-industry/ Mon, 25 Sep 2023 11:30:23 +0000 https://campaignme.com/?p=69028 Brands are missing out on the largest untapped target audience on social, Gen X, according to a newly released report by Wavemaker. In its report titled, Gen X Factor, Wavemaker found that a large percentage (92 per cent) of Gen X, people born between 1965 and 1980, spend time daily on social, accounting for 28 […]

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]]> Snap-Havas report says the next gen is not ‘trigger happy‘ https://campaignme.com/snap-havas-report-says-the-next-gen-is-not-trigger-happy/ Mon, 31 Jul 2023 13:17:09 +0000 http://campaignme.com/?p=64983 A report from Snap Inc and Havas Media Network, The Next Gen Social Commerce Playbook revealed that Next Gen, consisting of both Gen  Z and Millenials are not trigger happy while making purchases. It said that 70 per cent of the Next Gen agreed that they are more likely to make a purchase from a […]

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]]> What do Arab Gen Z-ers want during Ramadan? https://campaignme.com/what-do-arab-gen-z-ers-want-during-ramadan/ Thu, 13 Apr 2023 11:00:10 +0000 https://campaignme.com/?p=59740 By Jalaja Ramanunni  Young Arabs now prioritise friendship over family gatherings. Activities such as gaming, sports and social media have taken precedence over traditional habits like watching movies and TV series, reveals a new study. Dubai-based consumer intelligence company, Sila Insights, has released its latest study titled The Ramadan Shift. The study mapped nearly 2 […]

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]]> 5 ways to target young Saudis in your 2023 digital strategy – by Assembly’s Lauren Hey https://campaignme.com/5-ways-saudi-businesses-can-target-young-consumers-in-their-2023-digital-strategy/ Tue, 14 Feb 2023 12:07:42 +0000 https://campaignme.com/?p=58031 By Lauren Hey, senior SEO executive, Assembly The global pandemic generated a worldwide shift in the consumer landscape, prompting an urgent need for businesses to reassess their existing strategies, with the number of individuals making purchases online accelerating at an unprecedented rate. Do you want to learn how brands are interacting with their changing audience […]

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]]> Marketing leap into the Metaverse – by Creative Zone’s Neha Thomas https://campaignme.com/marketing-leap-into-the-metaverse-by-creative-zones-neha-thomas/ Wed, 30 Nov 2022 07:00:56 +0000 https://campaignme.com/?p=55658           When hearing the term metaverse, there could be an array of emotions arising – is it confusion over another new concept, excitement about an innovation that’ll change how we live, or dismissal for a fad that may not even last? Whatever it is, it’s clear that the metaverse is a […]

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