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	<title>Michelle Van Eyssen Archives - Campaign Middle East</title>
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	<title>Michelle Van Eyssen Archives - Campaign Middle East</title>
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		<title>Saints Pères marks Dubai launch with ‘The Trip’ produced by The Refreshment Club</title>
		<link>https://campaignme.com/saints-peres-marks-dubai-launch-with-the-trip-produced-by-the-refreshment-club/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 25 May 2026 10:45:15 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Antoine Blanchet]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Caroline Petit Mason]]></category>
		<category><![CDATA[Mark DeLuca]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Maude Mareschi]]></category>
		<category><![CDATA[Michelle Van Eyssen]]></category>
		<category><![CDATA[Onur Kece]]></category>
		<category><![CDATA[Saints Pères]]></category>
		<category><![CDATA[shopping bags]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[The Refreshment Club]]></category>
		<category><![CDATA[Thibault Chaplain]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122488</guid>

					<description><![CDATA[<p>Saints Pères has unveiled its arrival in Dubai through a cinematic campaign film tracing the physical and symbolic journey of the Maison from Paris to the Middle East. The campaign was rolled out across brand-owned channels through social media campaigns as well as earned media between May 17 and August 31. The film follows a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/saints-peres-marks-dubai-launch-with-the-trip-produced-by-the-refreshment-club/">Saints Pères marks Dubai launch with ‘The Trip’ produced by The Refreshment Club</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Elie Saab, The Refreshment Club solve luxury marketing challenge with AI</title>
		<link>https://campaignme.com/elie-saab-the-refreshment-club-solve-luxury-marketing-challenge-with-ai/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 09 Sep 2025 06:42:37 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Alix Petit]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Beirut]]></category>
		<category><![CDATA[bridal gown]]></category>
		<category><![CDATA[content production]]></category>
		<category><![CDATA[Elie Saab]]></category>
		<category><![CDATA[Elie Saab collection]]></category>
		<category><![CDATA[film campaign]]></category>
		<category><![CDATA[Helene Devred]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mauricio Sierra]]></category>
		<category><![CDATA[Michelle Van Eyssen]]></category>
		<category><![CDATA[Onur Kece]]></category>
		<category><![CDATA[Rani Pink]]></category>
		<category><![CDATA[showroom piece]]></category>
		<category><![CDATA[The Refreshment Club]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=108222</guid>

					<description><![CDATA[<p>Lebanon&#8217;s Elie Saab has entered the Indian bridal market with a launch campaign brought to life by creative agency The Refreshment Club, which recently launched its MENA hub with an office in Dubai.  The campaign&#8217;s objective was to create a buzz around the brand&#8217;s debut in the market. It was centred on a unique Rani [&#8230;]</p>
<p>The post <a href="https://campaignme.com/elie-saab-the-refreshment-club-solve-luxury-marketing-challenge-with-ai/">Elie Saab, The Refreshment Club solve luxury marketing challenge with AI</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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