Michel Malkoun Archives - Campaign Middle East https://campaignme.com/tag/michel-malkoun/ Tue, 30 Sep 2025 08:12:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Michel Malkoun Archives - Campaign Middle East https://campaignme.com/tag/michel-malkoun/ 32 32 InMotion, Strike Social partner to bring AI-powered paid social to the MENA region https://campaignme.com/inmotion-strike-social-partner-to-bring-ai-powered-paid-social-to-the-mena-region/ Tue, 30 Sep 2025 04:30:41 +0000 https://campaignme.com/?p=109414 InMotion, the programmatic and outcome-based marketing arm of Choueiri Group, has entered a new partnership with Strike Social, a US-founded ad tech innovator recognised globally for its AI-powered paid social solutions. This collaboration marks another milestone in InMotion’s mission to bring world-class performance partners to the Middle East and North Africa (MENA) region, following recent […]

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]]> InMotion, TMG link up to bridge the media spend and outcomes gap https://campaignme.com/inmotion-tmg-partner-to-bridge-gap-between-media-spend-and-outcomes/ Thu, 18 Sep 2025 05:00:03 +0000 https://campaignme.com/?p=108708 Calling an end to the era of vanity metrics, InMotion, a full-funnel programmatic and outcome-based solutions provider, has partnered with Transact Media Group (TMG), a disruptor from London that focuses on real-world transactions to fuel its audience, outcome and performance solutions. Anchored in the belief that clicks, impressions, and likes don’t pay the bills; sales […]

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]]> InMotion, Portal partner to bring retail media transparency to MENA https://campaignme.com/inmotion-portal-partner-to-bring-retail-media-transparency-to-mena/ Tue, 16 Sep 2025 06:13:29 +0000 https://campaignme.com/?p=108653 InMotion, the Choueiri Group’s outcome-based marketing arm, has announced a partnership with Portal, the global analytics platform built for FMCG and CPG brands, to launch its solution in the MENA region for the first time. The collaboration aims to address one of the industry’s most pressing challenges: proving that media investments drive real sales. Oliver […]

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]]> UAE and KSA are fastest growing markets in EMEA https://campaignme.com/uae-and-ksa-are-fastest-growing-markets-in-emea/ Tue, 13 Jun 2023 11:00:15 +0000 https://campaignme.com/?p=63009 UAE and KSA are the fastest-growing markets in EMEA, IAB MENA reveals in its latest study. The study revealed that MENA’s digital advertising spend reached $5.5bn in 2022, showcasing a growth of 20.1 per cent increase from the previous year. With KSA alone accounting for 58 per cent of total MENA growth, the country joins […]

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]]> IAB MENA announces change in board leadership https://campaignme.com/iab-mena-announces-change-in-board-leadership/ Tue, 24 Jan 2023 13:27:14 +0000 https://campaignme.com/?p=57414 The Interactive Advertising Bureau MENA (IAB MENA) announced a succession in its board leadership.   The board appointed Michel Malkoun representing Choueiri Group as the new chair of board and elected Mohamad Itani representing Amazon Ads as the new vice-chair until the end of the current board term in the first quarter of 2024. Malkoun […]

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]]> Choueiri Group’s “Media Dome” Exclusively Brings “MiQ” – A Leading Programmatic Media Partner To The MENA Region https://campaignme.com/choueiri-groups-media-dome-exclusively-brings-miq-a-leading-programmatic-media-partner-to-the-mena-region/ Tue, 04 May 2021 07:50:05 +0000 https://campaignme.com/?p=36219 Choueiri Group – The leading media representation house in the Middle East recently announced that their latest subsidiary company “Media Dome” has entered into an exclusive partnership with MiQ –  the London headquartered programmatic media partner. The alliance which became effective as of February 2021, will deliver MiQ’s global expertise in data science, analytics and […]

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]]> Brands to benefit from generating leads in a brand safe environment https://campaignme.com/brands-to-benefit-from-generating-leads-in-a-brand-safe-environment/ Tue, 07 Apr 2020 07:55:39 +0000 https://campaignme.com/?p=22767   At a time when regional businesses are increasing their focus on both digital media and performance campaigns, Digital Media Services (DMS), the digital arm of Choueiri Group has launched its all-new “Lead Collection Solution”. Elaborating on the Solution’s uniqueness, DMS’ Chief Operating Officer Michel Malkoun stated that “With marketing dollars shifting towards lower funnel […]

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]]> Adapting to a ‘New Normal’ by Michel Malkoun https://campaignme.com/adapting-to-a-new-normal-by-digital-media-services-michel-malkoun/ Mon, 30 Mar 2020 11:12:28 +0000 https://campaignme.com/?p=22531 Adapting To A ‘New Normal’ When the news first broke about Covid-19, the advertising, media and marketing world hadn’t drastically felt an impact on their business. But in just a few weeks, they’re now facing a new reality. One where they have been forced to cancel events, reevaluate budgets, navigate at-home work schedules and reassess […]

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]]> DMS appointed as the Exclusive Media Representative for ZEE5 across the Middle East market https://campaignme.com/dms-media-representative-zee5-middle-east-market/ Wed, 27 Nov 2019 10:51:59 +0000 https://campaignme.com/?p=19463 DMS – the digital arm of Choueiri Group – has recently announced their latest appointment as the Exclusive Media Representative for ZEE5, the largest and most comprehensive OTT platform for Indian content globally. ZEE5’s content caters perfectly to not only the South Asian diaspora in the Middle East but also the local population that loves […]

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]]> DMS becomes Exclusive Media Representative for ESPN Sports Media Ltd. across MENA https://campaignme.com/dms-exclusive-media-representative-espn-sports-mena/ Tue, 22 Oct 2019 13:23:04 +0000 https://campaignme.com/?p=19167 DMS – the digital arm of Choueiri Group – recently announced its latest appointment as the Exclusive Media Representative for “ESPN Sports Media Ltd.” – the owner of both ESPN.com and ESPNCricinfo.com – for the Middle East and North Africa. ESPN is the world’s leading multinational, multimedia sports entertainment entity, featuring the broadest portfolio of multimedia […]

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