Michael Grieve Archives - Campaign Middle East https://campaignme.com/tag/michael-grieve/ Mon, 11 Nov 2024 07:32:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Michael Grieve Archives - Campaign Middle East https://campaignme.com/tag/michael-grieve/ 32 32 When saving the turtles becomes one with the brand https://campaignme.com/when-saving-the-turtles-becomes-one-with-the-brand/ Mon, 11 Nov 2024 07:32:53 +0000 https://campaignme.com/?p=91963 This June, Jumeirah Al Naseem, a property under hospitality brand Jumeirah, launched a turtle-themed stay experience to mark 20 years of its Dubai Turtle Rehabilitation Project (DTRP) – the ‘cornerstone’ of its broader sustainable brand strategy. Campaign Middle East discusses sustainability in practice, as well as the tangible effect on the brand, with Michael Grieve, […]

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]]> Blending brand identity, artistic expression in luxury hospitality https://campaignme.com/blending-brand-identity-artistic-expression-in-luxury-hospitality/ Thu, 26 Sep 2024 09:31:03 +0000 https://campaignme.com/?p=90058 In the luxury hospitality sector, brand identity is no longer just a visual representation; it is a narrative that encapsulates a brand’s ethos, cultural roots, and aspirations. As the industry grows increasingly competitive, the ability to articulate a brand’s identity through meaningful storytelling has become paramount. This evolution of brand identity is especially significant in […]

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