METAP Archives - Campaign Middle East https://campaignme.com/tag/metap/ Fri, 17 Jul 2026 07:36:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png METAP Archives - Campaign Middle East https://campaignme.com/tag/metap/ 32 32 FAST picks ByteDance’s Regional HR Leader as People & Culture Head https://campaignme.com/fast-appoints-bytedances-regional-hr-leader-as-head-of-people-and-culture/ Fri, 17 Jul 2026 07:20:08 +0000 https://campaignme.com/?p=124869 FAST, a Dubai-headquartered marketing technology group, has appointment of Hashim Mahmood as Head of People and Culture. His remit covers the group’s human teams and the 180 AI agents now working alongside them. FAST runs 180 AI agents across its companies. The agents carry the work that was holding growth back, and the group is […]

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]]> TikTok’s new report explores GCC shopping behaviours and trends https://campaignme.com/tiktok-new-report-shopping-behaviours-and-trends/ Fri, 13 Oct 2023 13:00:13 +0000 https://campaignme.com/?p=70240 TikTok has released its What’s Next: Shopping Trend report. The report explores shifts in shopping behaviours and culture on the platform, and how brands can take on a more active role in community commerce. The latest in the What’s Next series report breaks down community insights into actionable takeaways and trend analysis, supported by data […]

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]]> UM MENAT Futureproof planning capabilities, with TikTok Creator Collab https://campaignme.com/um-menat-futureproof-planning-capabilities-with-tiktok-creator-collab/ Tue, 19 Apr 2022 06:14:19 +0000 https://campaignme.com/?p=47603 UM MENAT, IPG Mediabrands’ global media agency network, has recently partnered with TikTok METAP to develop an end-to-end Creator Marketing training programme. The cutting-edge partnership, launched this week, has seen the production of a first-of-its-kind Creator Playbook. Designed to be a catalyst for planners to embrace planning with TikTok Creators, the resource reveals best practices […]

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]]> TikTok for Business helps reinvigorate the UAE’s tourism with World’s Coolest Winter Campaign https://campaignme.com/tiktok-for-business-helps-reinvigorate-the-uaes-tourism-with-worlds-coolest-winter-campaign/ Sun, 04 Apr 2021 10:51:21 +0000 https://campaignme.com/?p=34166 Last year the pandemic restricted people from international travel. UAE Government Media office, alongside TikTok for Business, launched The World’s Coolest Winter campaign to promote local tourism in the UAE and encourage people to discover hidden gems across the Seven Emirates and share their discoveries with the world. TikTok users across the UAE were encouraged to […]

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