META Archives - Campaign Middle East https://campaignme.com/tag/meta/ Thu, 25 Jun 2026 09:47:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png META Archives - Campaign Middle East https://campaignme.com/tag/meta/ 32 32 AI platform updates you need to know from June 2026 https://campaignme.com/ai-platform-updates-you-need-to-know-from-june-2026/ Thu, 25 Jun 2026 09:17:10 +0000 https://campaignme.com/?p=123850 Campaign Middle East rounds up the latest AI platform updates from June. Meta: At Cannes Lions 2026, Meta announced new AI that include: an end-to-end creative solution that makes AI-enabled ad creation accessible to every marketer, unified creator partnership tools that turn authentic content into high-performing ads, and AI-enabled experiences that connect directly with customers.  […]

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]]> Instagram introduces multiple captions for carousel posts https://campaignme.com/instagram-introduces-multiple-captions-for-carousel-posts/ Mon, 22 Jun 2026 15:32:03 +0000 https://campaignme.com/?p=123667 All those days spent agonising over the perfect Instagram caption to accompany a carefully curated photo dump may finally be over. With Instagram’s latest update, users can now add multiple captions within a single carousel post. Each image or video in a carousel can have its own contextual caption, allowing creators to add more specific […]

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]]> AI platform updates you need to know from May 2026 https://campaignme.com/ai-platform-updates-you-need-to-know-from-may-2026/ Mon, 01 Jun 2026 14:02:09 +0000 https://campaignme.com/?p=122700 Campaign Middle East rounds up the latest AI platform updates from May. Here are the key highlights: OpenAI: OpenAI introduced a series of updates to ChatGPT, including enhanced memory capabilities, new shopping features within ChatGPT Search, and expanded integrations with third-party services such as Dropbox, GitHub and Google Drive. The updates aim to create a […]

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]]> The platform updates you need to know from May 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-may-2026/ Mon, 01 Jun 2026 13:31:46 +0000 https://campaignme.com/?p=122693 Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May 2026. Here are the key highlights: Google: Google has announced Personal Intelligence from Gemini. Personal Intelligence securely connects information from apps such as Gmail and Google Photos to make Gemini uniquely helpful. Users can control exactly which […]

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]]> Instagram Instants signals the end of the over-curated feed https://campaignme.com/instagram-instants-signals-the-end-of-the-over-curated-feed/ Wed, 20 May 2026 08:02:34 +0000 https://campaignme.com/?p=122253 Instagram’s new Instants feature may look like another disappearing-photo tool, but it’s more useful to read it as a cultural correction. For years, social media rewarded the polished version of life. The grid became a shopfront. Stories became daily broadcast slots. Reels became the reach engine. Even casual posts began to feel like campaign assets. […]

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]]> Instagram introduces Instants – a new way to share in real time https://campaignme.com/instagram-introduces-instants-a-new-way-to-share-in-the-moment/ Tue, 19 May 2026 14:06:00 +0000 https://campaignme.com/?p=122239 Instagram has introduced a new in-app feature called instants. A new way to share photos in the moment with your Close Friends or mutual followers with just a tap. Photos shared on Instants disappear after they’ve been viewed and can’t be viewed after 24 hours. Users are unable to edit their pictures before sharing, so […]

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]]> Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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]]> The platform updates you need to know from April 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-april-2026/ Thu, 30 Apr 2026 10:15:22 +0000 https://campaignme.com/?p=121312 Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights: Spotify: Behind every great song is a complex web of people, stories, and inspirations that span genres and decades. Spotify is bringing those relationships to the forefront of the listening experience […]

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]]> How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing https://campaignme.com/how-aac-increased-revenue-by-75-roi-by-55-with-whatsapp-marketing/ Wed, 15 Apr 2026 08:09:12 +0000 https://campaignme.com/?p=120556 Arabian Automobiles Company (AAC) – the exclusive distributor of Nissan vehicles in Dubai and the Northern Emirates – has revealed details about a campaign, which set out to improve the quality and efficiency of its lead generation by addressing the disconnect between reported campaign leads and CRM-verified leads. During previous campaigns, AAC identified that 35 […]

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]]> FATKID launches to aid GCC restaurant growth with focus on contributor margins https://campaignme.com/fatkid-launches-to-aid-gcc-restaurant-growth-with-focus-on-contributor-margins/ Mon, 06 Apr 2026 06:00:28 +0000 https://campaignme.com/?p=118631 Two former Kitopi employees, Ali Kandil and Elie Saade, have founded FATKID – a Dubai-based F&B growth partner managing more than AED 300 million in yearly portfolio revenue. With a focus on contributor margins, FATKID acts as an embedded growth engine, optimising delivery platforms, engineering menus for visibility and running paid media tied directly to POS […]

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