Meryem Karim Archives - Campaign Middle East https://campaignme.com/tag/meryem-karim/ Sun, 11 Jul 2021 10:33:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Meryem Karim Archives - Campaign Middle East https://campaignme.com/tag/meryem-karim/ 32 32 Pick of the quarter: Striking the right balance between influencer & brand content https://campaignme.com/pick-of-the-quarter-striking-the-right-balance-between-influencer-and-brand-content/ Sun, 20 Dec 2020 13:15:34 +0000 https://campaignme.com/?p=31295 L’Oréal haircare brand Garnier needed to produce educational yet entertaining content to promote its newest range, Almond Milk. Its goal was to raise brand equity and drive sales for its natural care megabrand. The main target audience was women in Saudi Arabia aged 15-50, interested in beauty and natural hair care products. Garnier decided to […]

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