merk Archives - Campaign Middle East https://campaignme.com/tag/merk/ Mon, 30 Dec 2019 12:37:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png merk Archives - Campaign Middle East https://campaignme.com/tag/merk/ 32 32 From Personalised to Personal – Merkle’s Azlan Raj https://campaignme.com/from-personalised-to-personal-merkles-azlan-raj/ Sun, 29 Dec 2019 09:16:42 +0000 https://campaignme.com/?p=19891 When announcing their new chief experience officer, Donald Chesnut, Mastercard highlighted the impact that the end-to-end customer experience can have on a brand’s relationship with its customers. The company said: “Mastercard knows that personalised experiences, predictive analytics and closing the loop with dissatisfied customers is going to be the difference between high retention and profit-killing customer […]

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