merge Archives - Campaign Middle East https://campaignme.com/tag/merge/ Wed, 07 May 2025 10:31:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png merge Archives - Campaign Middle East https://campaignme.com/tag/merge/ 32 32 GroupM to merge agency brands into single P&L https://campaignme.com/groupm-to-merge-agency-brands-into-single-pl/ Wed, 07 May 2025 10:31:19 +0000 https://campaignme.com/?p=101904 GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P&L, affecting jobs as soon as this week. In an email seen by Campaign UK, sent from GroupM global chief executive Brian Lesser this evening (6 May), it said that the WPP media […]

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]]> GroupM merges Essence and MediaCom https://campaignme.com/groupm-merges-essence-and-mediacom-into-essencemediacom/ Wed, 01 Feb 2023 06:09:00 +0000 https://campaignme.com/?p=57624 By Jalaja Ramanunni GroupM has formally launched its largest agency EssenceMediacom by merging Essence and Mediacom. The new entity combines Essence’s expertise in performance, data, analytics and creative technology with MediaCom’s multichannel audience planning and strategic media expertise. EssenceMediacom is part of GroupM, WPP’s media investment group. Nick Lawson will lead EssenceMediacom as its global […]

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]]> dentsu bolsters global media offering by bringing together iProspect and Vizeum brands https://campaignme.com/dentsu-bolsters-global-media-offering-by-bringing-together-iprospect-and-vizeum-brands-to-form-future-focused-iprospect-brand-globally/ Sun, 17 Jan 2021 07:00:34 +0000 https://campaignme.com/?p=31999 dentsu confirmed its intent to integrate iProspect and Vizeum to create a new end-to-end global media agency under the iProspect banner. By integrating these two agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the capabilities of […]

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